LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Reputation

If you aren’t controlling your narrative, you leave too much to chance and speculation

As someone who loves to write, it’s natural I’d love language. But I love narrative even more, because narrative is story-telling. When we shape, develop and share narrative, we can use language to meet our own goals and serve the needs of the audiences we wish to attract. Stories are at the heart of personal […]

Creating Your Desired Reputation

Your desired brand is the ultimate reputation or legacy you want to have. When people talk about you after an interview, around the water cooler, or even at your funeral, how will they speak about your skills, contribution, attitude, and values? How do you make people feel? Most likely, they won’t talk about your delivery […]

Reputation is your greatest asset. Drive it this new year!

Reputation is defined in the dictionary as: “the beliefs or opinions that are generally held about someone or something.” When I say, that “reputation is your greatest asset. Drive it!” I really mean it. You are in control of your reputation (acknowledge that), don’t allow circumstances and other people to determine it for you. To […]

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