Helping executives, entrepreneurs, veterans, and other leaders get in the driver’s seat of their personal brand and reputation.
Many of my clients are household names. Others are dark horses ready to claim their moment.
But all of my clients are people whose big ambition and heart drove them to great success. And I helped them develop the strategy to make their dreams a reality.
Hear from them about our work together.
Whether you are a Fortune 500 CEO or one of the many unemployed veterans to which she she donates her time, Lida can teach you how to be noticed, captivate your audience, and walk with an added air of confidence that will enhance your ability to influence those around you. Lida will never be able to bring her fees in line with the value she delivers.
Vice President of Equity Research, Barclays Investment Bank
She walks her talk…
“Lida’s credibility is enhanced by her authenticity and vast experience. Most importantly, she walks her talk, and lives it out with passion!”
Executive Director, Mission Hills Association
The message had a resounding impact…
“Lida’s work is inspirational, timely, forthright, and concise. The message had a resounding impact.”
Retirement and Financial Planning Education Specialist
I landed exactly where my passions, skills, and experiences aligned…
“Lida’s expertise in personal branding and reputation management were instrumental to my successful transition from career military officer to nonprofit leader. Her unique process and dedication ensured I landed exactly where my passions, skills, and experiences aligned. I’m confident the work I’m now doing will have lasting impacts, leave a meaningful legacy and was made possible because of Lida’s work with me personally and with my organization as a whole.”
CEO, Stop Soldier Suicide
I am a better leader…
“The content, delivery and our ability to put our learning in actionable steps is a cut above. I feel I am a better leader and follower from being able to spend time under Lida’s spell.”
Vice President, DispatchHealth
Lida can make a crowded room come to a complete stop…
“Lida can make a crowded room come to a complete stop when she speaks!”
Business Development Manager, ENGS Commercial Finance
She boosted my morale and gave me additional confidence…
“I loved Lida’s candor and willingness to be open and honest with me. She provided several key insights regarding my personal brand, which allowed me to go back to the drawing board and reevaluate how I am marketing myself. Furthermore, she boosted my morale and gave me additional confidence to not settle for a job that I don’t really want.”
SEAL, US Navy
Personal brand matters.
“Personal brand matters. Lida’s approach is fresh, effective, engaging and nets tangible results.”
President, Think Horsepower
She is polished…
“I’ve had the privilege of partnering with Lida on various projects from military recruiting strategy work to leadership development of our team at Colonial Life to my own personal branding work.”
Director of National Recruiting, Colonial Life
Lida has done her homework…
“As a veteran myself, I can truly say that Lida has done her homework. That combined with her passion, she gave an authentic voice from both sides of the coin. If you are a veteran looking for guidance moving into the corporate world, or of you are an employer looking how to support the value men and women who wore the uniform bring to the table… connect with Lida Citroën.”
Stephanie “Kitty” Kinman
Transition Specialist, Hire Heroes USA
“Spot on! That is the best way to explain Lida’s understanding of and advice to transitioning military personnel.”
Commander, US Coast Guard
Lida will help you develop your personal brand…
“Lida will help you develop your personal brand and map the different methodologies and processes you can start using now to make sure your personal brand is being communicated in an intentional way. She has been highly effective for myself and the people I referred to her.”
Founding Principal, Arc Capital Development
If you truly want better results, call Lida…
“If you truly want better results, call Lida. She has a great gift for identifying opportunities, and then lays out direct, concise paths to get there. She has a dynamic combination of intelligence, listening skills, and passion which allows her to read situations quickly and accurately. If you want a different outcome, Lida can help you get there. Both her assessments and solutions are spot-on.”
CEO and President, Experience Factor
Lida quickly impressed me with her depth of knowledge regarding veterans.
“Lida quickly impressed me with her depth of knowledge regarding veterans and their needs around employment and branding. She is a servant to the veteran community and an asset to anyone or company that incorporates her services.”
Colonel (RET.) Kevin Preston
Diversity & Inclusion/Disney Veterans Programs, The Walt Disney Company
She provided insight about what I wanted in life…
“My brand was brought into focus by Lida as she provided insight about what I wanted in life and how I wanted individuals to see me. Never in my life did I ever think about how I could distinguish myself from the competition, nor have I ever thought that by marketing myself correctly, I can expose myself to others who will be willing to offer me opportunities. Now, all I think about is making sure my personal branding is working for me. Lida is very knowledgeable about what it takes to become successful and helped me understand what it takes to become relevant and valuable in a competitive world.”
Founder, Cruz Futures LLC
Ready to get
Get in touch today to see how we can create a personal branding strategy, reputation management plan, or speaking program for your audience.
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Lida’s counsel and methodology were critical to discovering my identity as a leader…
“As a first-time CEO, Lida’s counsel and methodology were critical to discovering my identity as a leader. Together we articulated my vision, shaped my leadership style, and built a robust brand platform for my company and me.”
CEO and Founder, Singularity Networks
Lida possesses a wealth of knowledge…
“Lida possesses a wealth of knowledge on personal branding and ensuring that your audience takes away the intended message. The most admirable aspect of Lida’s personal branding process is that she not only talks the talk but she walks the walk. Lida uses a creative and personal approach, which is both engaging and perceptive.”
Political Military Affairs Advisor, United States Air Force
The best presentation I’ve heard…
“Attendees made comments like, ‘the best presentation I’ve heard in this area.’”
Career Coach, Executive Coach, Speaker
She is insightful and provided plenty of encouragement…
“She is insightful and provided plenty of encouragement, but did a phenomenal job of pushing me outside of my comfort zone.”
Intelligence Officer (Special Forces), US Marine Corps