LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Personal Branding

If not you, then who? Building influence in your workplace

“The word influence originates from the Latin word influere, meaning ‘to flow or stream.’* Influence is understood to be how we “… sway a person, action, opinion, or course. Having influence means driving — directly or indirectly — the way something plays out.” In other words, influence guides and drives the way something happens. We […]

The Transparency Dilemma: Staying authentic while keeping some things private

I shared my POV on transparency and authenticity in a video, which sparked a lot of great conversation. Many of you chimed in with your thoughts, so I wanted to take this opportunity to dive a bit deeper into the topic of honesty, transparency, authenticity, and realness. If you missed that post, you can check […]

How You Receive Compliments Impacts Your Leadership Presence: Do’s and don’ts to consider

Many of us struggle with this: Someone pays us a compliment and we deflect or minimize the kind words, as if doing so will make us seem humble or at least not look arrogant. We receive compliments in our personal lives, from family, friends and other loved ones, but the professional compliments are ones we […]