When scrolling through LinkedIn, Instagram, Facebook, YouTube and other social media platforms it seems like everyone wants to be portrayed as a leader or influencer. But what does it really take to be seen as a leader online? How do you build an impeachable personal brand that positions you to stand out from your competition? […]
Should Your Brand Take a Stand? Here Are 5 Critical Steps For Getting It Right.
The question isn’t whether brands should take a stand but how and when. Today’s entrepreneurs are using their platforms and voice to advocate for the issues they care about most. While being passionate and vocal is valuable, companies must remain viable — and the key to this is an unimpeachable personal brand. A well-constructed and strategic personal brand […]
12 Ways You Can Start Using Social Media More Wisely.
It seems EVERYONE has a Facebook page, Twitter account, LinkedIn profile, Instagram and TikTok account, and blogs incessantly. It appears to be a necessity to be online… Or is it? While social media plays an important role in business across the globe, building your personal brand requires you to have some questions answered before you […]
If you aren’t controlling your narrative, you leave too much to chance and speculation
As someone who loves to write, it’s natural I’d love language. But I love narrative even more, because narrative is story-telling. When we shape, develop and share narrative, we can use language to meet our own goals and serve the needs of the audiences we wish to attract. Stories are at the heart of personal […]
Are You In Control Of The Opportunities You Attract?
You’ve heard me say many times that when you have an intentional personal brand strategy in place, you will feel in control over things that may have felt abstract and random before. You’ll see your path forward, feel confident to navigate the risks and threats that might come, and become empowered to live your life […]
Creating Your Desired Reputation
Your desired brand is the ultimate reputation or legacy you want to have. When people talk about you after an interview, around the water cooler, or even at your funeral, how will they speak about your skills, contribution, attitude, and values? How do you make people feel? Most likely, they won’t talk about your delivery […]