The question isn’t whether brands should take a stand but how and when. Today’s entrepreneurs are using their platforms and voice to advocate for the issues they care about most. While being passionate and vocal is valuable, companies must remain viable — and the key to this is an unimpeachable personal brand. A well-constructed and strategic personal brand […]
Personal Branding
How Much Do You Need to Share Online to Be Considered “Authentic”?
It can be a fine line between making your business relatable and offering TMI. My client, Matt, had been given the opportunity to share his journey to success with a national business journal. This would mean great visibility for him and his growing company. Excited for the opportunity, he called me to say, “Well, I […]
Position yourself as unique, relevant, and compelling to kick-start your career!
You are not like anyone else. Only you possess the combination of values, skills, beliefs, and experiences that make you who you are. When you can recognize your values and project your best self to others, they begin to appreciate what you bring to an experience. While your resume might make your skills look fantastic, […]
12 Ways You Can Start Using Social Media More Wisely.
It seems EVERYONE has a Facebook page, Twitter account, LinkedIn profile, Instagram and TikTok account, and blogs incessantly. It appears to be a necessity to be online… Or is it? While social media plays an important role in business across the globe, building your personal brand requires you to have some questions answered before you […]
Rev Up Your Reputation to Achieve Your Career Goals
As we look forward to this new year, we have an opportunity to hit reset on our plans and find a new direction. Here are some of my top tips for enhancing your personal brand, keeping yourself relevant and compelling, and achieving your career goals! Know where you are headed. Without a vision and a plan […]
Leaving a meaningful legacy, and lasting impact as a leader
Do you believe that you need to be authentic to manage your reputation and design your legacy? I see authenticity as that which is real and true to who you are. When you act consistent with your values, you build integrity, reflecting your authenticity. Check out What Does It Mean To Be Authentic? Strong personal brands have […]