Recover your reputation. Restore your career. Regain control.
Everyone is talking about you—and not in a good way.
At least that’s how it feels.
Whether you made the wrong move or were in the wrong place at the wrong time, it’s impacting your livelihood and legacy. You need to course correct… fast.
But when you feel attacked, your instincts can lead you astray. Most people either:
- Take down their social media and go into hiding, or
- Go on an apology tour and defend themselves to every critic on the internet
You have better options than that.
Influence
Positive
Perception
Get my best tips, insights, and resources on managing your personal brand and reputation, delivered straight to your inbox monthly.
You can rewrite the story people tell about you.
It starts with taking a clear-headed look at the situation, defining your ideal outcomes and the people whose opinions matter most, and creating a go-forward plan to rebuild what’s been lost.
Because when you have a plan, you’ll know exactly how to handle the mudslingers and get the right people on your side.
And you’ll be able to hold your head high again.
Second chances are my specialty
I’m Lida Citroën, and for 20+ years, I’ve helped hundreds of global executives, entrepreneurs, and thought leaders like you impact the way they’re perceived by the people who matter to them.
Your reputation is defined by others’ perception, but that doesn’t mean you can’t control the narrative.
I work fast and smart to help you get a birds-eye view of the crisis at hand so you can navigate the strategy we create together to regain control of your story.
You’ll not only have a trusted expert to help you make the best decisions moving forward, but a nonjudgmental confidant and ally along the way.
Together, we’ve got this.
How we rebuild
With a smart, focused, and specific methodology, my process goes deep in determining how you’re perceived by the people who matter most—and which steps to take to alter that perception.
This highly customized process gives you the strategy, tactics, and tools you need to repair your reputation.
PHASE 1
Assess & Goal-Set
Deep breaths. We’ll take the panic down a notch and assess the situation objectively.
My team will conduct online research and perception mapping to understand outside perspectives so we can tailor your strategy accordingly.
We’ll also take the opportunity to dig deep into your values and ideal outcomes so we can work toward a specific—and positive—goal.
PHASE 2
Develop a Plan
With set goals and a more empowered mindset, we’ll quickly develop a strategy to begin shifting the narrative.
This is not search engine manipulation (which doesn’t work long-term anyway). It’s using tools you have more control over—like your social media, personal network, body language, and message—to execute the tactics we determine are your best fit.
PHASE 3
Take Action & Get Support
You’ve got a plan—now you can calmly move forward.
Rebuilding your reputation and confidence doesn’t happen all at once, which is why I provide you with ongoing support and guidance as you navigate new challenges and opportunities.
By the time we’re done working together, you’ll feel like you’ve got your life back.
Case Study:
From Workplace Mobbing to Values-Driven Work
When Frank’s coaching career was destroyed by a false accusation, he had to rebuild his personal brand and image to rediscover the love of the game.
See how we were able to restore his career, confidence, and control with a strategy that put him back in the driver’s seat of his life.
Your reputation is everything. You can get it back on course.
You don’t have to navigate an image or reputation crisis alone. Reach out below to begin a conversation about your goals and challenges. From there, we’ll come up with a plan for your next steps—together.
