You’re a decisive doer and thoughtful leader who’s made great strides in your career.
But your next move is giving you pause.
The reputation you’ve earned hasn’t been designed with that same intentional action. You need a strategy to get where you want to go next.
(And if you’re facing a reputation crisis, you might be hitting the panic button.)
You want your next move to be strategic so you can:
SECURE THE CONFIDENCE OF KEY STAKEHOLDERS.
OPEN NEW DOORS TO BETTER OPPORTUNITIES.
CREATE LASTING RESULTS TO MAKE A MEANINGFUL IMPACT.
…without second guessing or working harder.
What if you could drive the trajectory of your career and legacy?
And, in the process, you could finally become known for what you want to be recognized for?
Let’s create your roadmap for success so you can confidently handle every turn… and actually enjoy the ride.
You can control the narrative.
You can make it mean something.
I can show you how.
I’m Lida Citroën, and I help executives, entrepreneurs, and thought leaders around the world manage how they’re perceived to drive them toward the best opportunities.
How others view you can have a direct impact on your success. Fortunately, you don’t have to accept those limits.
But you can’t read the label from inside the bottle.
That’s why when we work together, I’ll guide you outside your comfort zone to inspect every obstacle and opportunity from a new angle.
Which gives you the leverage to take the world by storm.
TEDx and Talks at Google speaker
LinkedIn Learning instructor
Executive coach, personal branding consultant & reputation management expert
Before I started my own business, I spent 20 years in marketing, PR, and business development leading global product and services companies across multiple industries in positioning and building their brands.
When the economy went belly-up in 2008, I set my sights on making a difference at the individual level at a time when the term “personal brand” wasn’t as ubiquitous as it is today. And LIDA360 was born.
Since then, I’ve built my own reputation as an award-winning expert, in-demand keynote speaker, workshop facilitator, and go-to source for media interviews.
Most importantly, I’ve helped hundreds of clients and thousands of audience members around the world gain a fresh perspective on how to craft a personal brand that tells the right story to the right people about who they are.
Living my values and supporting military veterans
Growing up, I heard stories from my mother about life in communist Hungary where war, censorship, and oppression were present. She taught me and my brother that freedom doesn’t come for free.
When I first spoke to a group of military veterans, many of whom were severely wounded in combat and staring down the civilian job market for the first time, my mother’s lesson took on a whole new meaning that shaped the rest of my career.
Today, I offer veterans and service members tools for transitioning into the civilian workplace and collaborate with employers to provide resources for hiring, training, and engaging military veteran employees.
To know that I’m able to serve those who’ve served is a big part of my own legacy.
In the media
Control The Narrative
And other books by Lida Citroën
Make your reputation work for you. From contemplating your next career move to recovering from a setback, this guide will help you overcome obstacles, ditch uncertainty, and leverage your core values for career success.
Consistent results, flexible approach
Our work together isn’t spin, Google rankings, or a paint-by-numbers process. Rather, it’s completely customized to you and your goals.
My process is heavy on the front-end in terms of discussion and research to look at who you are, how you’re actually perceived, and where you want to be so we can pinpoint your personal brand DNA.
We don’t talk tactics until we’ve done some soul-searching, clarified your end goal, and crafted an intentional plan to get there. Only then will we come up with the specific tactics to implement your brand blueprint (or get your good name back).
A team dedicated to your success
Work 1:1 with Lida Citroën knowing you have the support of a team behind you every step of the way. We’ve got the resources and strategic partners at the ready when your goals call for backup.
Lida knows that who you are is largely influenced by who you’re perceived to be. Working with executives, entrepreneurs, and emerging leaders, Lida coaches her clients to drive their reputation and personal brand.
Her detailed, actionable, and personalized strategies enable her clients to:
- project a positive and consistent image
- build a strong and fruitful network in person and online
- identify and target key audiences
- direct career choices to align with future goals
- and create a powerful legacy
As a professional keynote speaker and presenter, Lida’s popular TEDx Talk, Talks at Google presentation, and numerous courses on LinkedIn Learning showcase her empowering coaching style and message. She teaches professionals to take control of their narrative and build a personal brand that supports their business.
Lida has a B.A. in Political Science from Pomona College and a certificate in Executive Influence and Leadership from Wharton.
Passionate about ensuring stories get told in the right way, Sabrina is a bilingual marketing manager with 13+ years of professional experience in marketing, digital promotion, electronic communications and advertising.
Sabrina earned an MBA with a marketing concentration and went on to do international agency work, directly managing external client communications and marketing before joining LIDA360.
Sabrina brings a wonderful sense of compassion to her work – always putting herself in the shoes of the target audience. This, combined with her marketing savvy and commitment to excellence, make her a valuable part of the LIDA360 team.
Entrepreneur | How to Pivot Your Reputation
Career Experts | Why your Personal Brand is the Key to Career Success
Thought Leaders | Which Comes First: The Entrepreneur or the Company’s Brand?
Partial List of Clients
Johnson & Johnson
Mazda North America
The Federal Reserve Bank of Richmond
The Port Authority of NY and NJ