When scrolling through LinkedIn, Instagram, Facebook, YouTube and other social media platforms it seems like everyone wants to be portrayed as a leader or influencer. But what does it really take to be seen as a leader online? How do you build an impeachable personal brand that positions you to stand out from your competition? […]
Social Media
Should Your Brand Take a Stand? Here Are 5 Critical Steps For Getting It Right.
The question isn’t whether brands should take a stand but how and when. Today’s entrepreneurs are using their platforms and voice to advocate for the issues they care about most. While being passionate and vocal is valuable, companies must remain viable — and the key to this is an unimpeachable personal brand. A well-constructed and strategic personal brand […]
How Much Do You Need to Share Online to Be Considered “Authentic”?
It can be a fine line between making your business relatable and offering TMI. My client, Matt, had been given the opportunity to share his journey to success with a national business journal. This would mean great visibility for him and his growing company. Excited for the opportunity, he called me to say, “Well, I […]
12 Ways You Can Start Using Social Media More Wisely.
It seems EVERYONE has a Facebook page, Twitter account, LinkedIn profile, Instagram and TikTok account, and blogs incessantly. It appears to be a necessity to be online… Or is it? While social media plays an important role in business across the globe, building your personal brand requires you to have some questions answered before you […]
How to repair your reputation and achieve your desired reputation
Lately, I’m noticing that more and more people in my programs ask me the same question: How do I repair my reputation if it is not how I want to be perceived, or it’s not an accurate reflection of who I am? Maybe you made a mistake… or perhaps some of your actions have led […]
What does it take to write well?
Having authored three published books (with a fourth in the hopper) and hundreds of articles, I’m often asked how it’s so easy for me to write. Is it a natural talent? A skill I developed over time? Is it a craft that I’ve honed? What does it take to turn ideas or thoughts into written […]