The question isn’t whether brands should take a stand but how and when. Today’s entrepreneurs are using their platforms and voice to advocate for the issues they care about most. While being passionate and vocal is valuable, companies must remain viable — and the key to this is an unimpeachable personal brand. A well-constructed and strategic personal brand […]
Social Media
How Much Do You Need to Share Online to Be Considered “Authentic”?
It can be a fine line between making your business relatable and offering TMI. My client, Matt, had been given the opportunity to share his journey to success with a national business journal. This would mean great visibility for him and his growing company. Excited for the opportunity, he called me to say, “Well, I […]
12 Ways You Can Start Using Social Media More Wisely.
It seems EVERYONE has a Facebook page, Twitter account, LinkedIn profile, Instagram and TikTok account, and blogs incessantly. It appears to be a necessity to be online… Or is it? While social media plays an important role in business across the globe, building your personal brand requires you to have some questions answered before you […]
How to repair your reputation and achieve your desired reputation
Lately, I’m noticing that more and more people in my programs ask me the same question: How do I repair my reputation if it is not how I want to be perceived, or it’s not an accurate reflection of who I am? Maybe you made a mistake… or perhaps some of your actions have led […]
What does it take to write well?
Having authored three published books (with a fourth in the hopper) and hundreds of articles, I’m often asked how it’s so easy for me to write. Is it a natural talent? A skill I developed over time? Is it a craft that I’ve honed? What does it take to turn ideas or thoughts into written […]
Be Careful About Sharing Fake News
For most professionals, building your personal brand and increasing your brand capital includes the use of social media. Online platforms such as LinkedIn, Facebook, Instagram, Twitter, etc. give you the opportunity to present who you are and what you are passionate about, and connect with others who share your interests and goals. Utilize these sites to advocate […]