It seems EVERYONE has a Facebook page, Twitter account, LinkedIn profile, Instagram and TikTok account, and blogs incessantly. It appears to be a necessity to be online… Or is it? While social media plays an important role in business across the globe, building your personal brand requires you to have some questions answered before you […]
Social Media
How to repair your reputation and achieve your desired reputation
Lately, I’m noticing that more and more people in my programs ask me the same question: How do I repair my reputation if it is not how I want to be perceived, or it’s not an accurate reflection of who I am? Maybe you made a mistake… or perhaps some of your actions have led […]
What does it take to write well?
Having authored three published books (with a fourth in the hopper) and hundreds of articles, I’m often asked how it’s so easy for me to write. Is it a natural talent? A skill I developed over time? Is it a craft that I’ve honed? What does it take to turn ideas or thoughts into written […]
Be Careful About Sharing Fake News
For most professionals, building your personal brand and increasing your brand capital includes the use of social media. Online platforms such as LinkedIn, Facebook, Instagram, Twitter, etc. give you the opportunity to present who you are and what you are passionate about, and connect with others who share your interests and goals. Utilize these sites to advocate […]
Social Media Cheat Sheet: LinkedIn Connections Part I
There you sit facing an inbox full of LinkedIn connections from people you know, strangers you’ve never heard of, and folks you wish you could forget. So, when do you accept, ignore, and respond to invitations to connect? I treat LinkedIn as a strong networking tool. I do not advise taking an “everyone into the […]
Are You Taking Advantage of Your “One Shot”?
While I’m a marketing strategist and a reputation management specialist, as part of my work I often help clients become clear about their desire to create purpose in their lives through personal branding. We work on the importance of integrity, credibility and meaning as it builds towards an ultimate legacy that will live well beyond […]