For more than 20 years, I’ve helped high-achieving leaders get intentional and focused about leveraging personal branding and reputation management strategies. As a result, my clients have landed more meaningful opportunities and begun building their legacies today.
And since 2009, I’ve made it part of my own legacy to mentor military veterans through their transition to the civilian workplace and train employers on how to engage with veteran talent.
In my books, I share my best strategies, tactics, and insights on tapping into your core values for career—and life—fulfillment.
Control the Narrative
The Executive’s Guide to Building, Pivoting and Repairing Your Reputation
Let your reputation help your career. From recovering from a blunder to contemplating the next steps, this guide helps you leverage your core values for career success.
Jumpstart your career by building a positive personal brand
For professionals launching their careers, the hard work begins even before the first job. As the global business becomes increasingly competitive, young professionals and entrepreneurs recognize the importance of building and shaping a powerful and compelling personal brand—online and in person.
Success After Service
How to Take Control Over Your Job Search and Career After Military Duty
Prepares veterans transitioning into the civilian workplace for success with practical tools to manage their job search and personal brand.
Your Next Mission
A Personal Branding Guide for the Military-to-civilian Transition
Your Next Mission: A personal branding guide for the military-to-civilian transition addresses the gap in tools available for the military veteran’s transition to a civilian career. Written by international reputation management expert, Lida Citroën, Your Next Mission provides a clear, intelligent, and compelling guide to building a unique personal brand, evaluating career options based on individual values and providing clarity in the job search process for veterans.
Engaging With Veteran Talent
A Quick and Practical Guide to Sourcing, Hiring, Onboarding, and Developing Veteran Employees
Engaging With Veteran Talent is a powerful reference for employers seeking to source, hire, onboard and develop Veteran talent. By the year 2023, estimates indicate that 3.5 million Veterans will be active in the civilian workforce. Savvy employers are planning the programs to attract and capture the contributions of this valuable employee base.