Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.
A strong executive presence enables you to command attention and influence others. Your message is heard. Your ideas are implemented. Your vision is endorsed.
Executive presence is an elusive but powerful attribute. Those who have mastered it command attention the second they enter a room. It seems effortless from the outside, but executive presence is the result of careful cultivation.
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Whoever you are–however you are–we need to hear from you. Whether you want to speak up in a meeting… or start a movement, “The New Rules of Influence” is your guide to leading with authenticity, providing the tools and inspiration needed to drive meaningful change.
Don’t wait – Make Your Voice Heard.
How to get a promotion while working from home during the Coronavirus pandemic (TheLadder.com).
28 Entrepreneurs Share Their CEO Nugget
NBC – Lida Citroen interviewed on Access Hollywood
LinkedIn LIVE with Jan Rutherford
People First! Lida Citroën, Success After Service
Publishers Weekly PW LitCast: A Conversation with Lida Citroën
Hallmark Channel Home and Family Show
Blog for Thought Leaders – Veterans: Please Don’t Leave Your Military Values Behind
Why Veterans are Great Job Candidates (and Employees)
Veterans: Be Relevant and Compelling Once the Uniform Comes Off
Lida Citroën | How to Take Control of Your Job Search & Career After Military Duty | Talks at Google
How ‘Failing Up’ Actually Helps Your Reputation
How Much Do You Need to Share Online to Be Considered “Authentic”?
What Hollywood Taught Me About Business and Reputation
7 Ways to Recover After a Reputation Crisis
Jeffrey Epstein’s sinister PR strategy was a ‘classic tactic of spamming the internet’ (MarketWatch)
Here are crisis-management tips from Michael Cohen’s wrecked career (MarketWatch)
How (and Why) I Make Grown Men Cry (entrepreneur.com – 2018)
8 Steps to Surviving Workplace Bullying and Salvaging Your Reputation (entrepreneur.com – 2018)
5 Business Lessons I Learned Working With Military Veterans (entrepreneur.com – 2018)
Sharing Fake News Can Hurt Your Reputation (entrepreneur.com – 2018)
7 Metrics to Measure That Prove the Impact of Your Personal Brand (inc.com – 2018)
Your Brand – Protect it Before You Have to Repair It! (The Leadership Podcast – 2017)
A Resilient Personal Brand Ensures Your Competitive Edge (entrepreneur.com – 2017)
Does Your Reputation Need Rehab? (entrepreneur.com – 2017)
Cleaning up your online reputation (The CW 2 News Denver – 2016)
How to create an online reputation (The CW 2 News Denver – 2016)
Here’s How to Reboot Your Reputation This New Year (entrepreneur.com – 2016)
Enlighten Entrepreneur: Interview with Lida Citroen (Enlighten Entrepreneur – 2016)
Reputation Matters: Personal Branding for Autism Professionals (IBCCES – 2016)
Salvation Army: Denver on ‘breaking point’ with homeless population (Fox 31 Denver News – 2016)
Getting Started with Personal Branding: Creating Your Brand Vision (Sysgen – 2016)
Education for Organizers: NAPO National Conference (Miami Communities Newspapers – 2016)
Why Branding is Critical in Today’s Economy (EdwardSturm.com – 2016)
Lida Citroën, Personal Branding Expert (Impact Makers Radio – 2016)
6 Tips for Good Brand Hygiene (entrepreneur.com – 2016)
10 Inspiring Personal Branding Quotes [Infographic] (Cake Resume – 2016)
The 3 Most Important Phrases In the Entrepreneurial Vocabulary (entrepreneur.com – 2016)
Be the Best Version of Yourself: Fine Tune Your Goals and Your Brand (Learning Journey – 2016)
The Complete Guide to Building Your Personal Brand (QuickSprout – 2016)
7 Types of People Who Could Sink Your Brand (entrepreneur.com – 2016)
Guide to Kickstarting Your Career in Psychology (Careers In Psychology – 2016)
10 Common Mistakes to Avoid on Your Resume (time.com – 2015)
10 Mistakes Job Seekers Make on Their Resumes (recruiter.com – 2015)
The Five Essential Practices of Finding Your New Job (Denver Post – 2015)
12 Speaking Habits That Make Millennials Sound, Like, Literally Unprofessional
(Inc. – 2015)
How to Brand Yourself Personally (John Rampton Blog – 2015)
Interview with Business Innovators Radio (Business Innovators Radio – 2015)
3 Steps to Repair a Damaged Reputation (entrepreneur.com – 2015)
Interviewing an Expert: Lida Citroën (Robin Ashmore Blog – 2015)
What is a Branding Expert? (Women Veterans of Colorado – 2015)
Designing Identities of Companies And Professionals (Today’s Leading Women – 2015)
17 Entrepreneurs Explain How They Came Up With Their Business Name (CEO Blog Nation – 2015)
Podcast: Creating a Great Brand (The Self-Employed – 2015)
3 Benefits to Giving Away Your Services and Sharing Your Expertise (entrepreneur.com – 2015)
A Month-by-Month Strategy to Reinvent Your Personal Brand (entrepreneur.com – 2015)
25 Entrepreneurs Explain How They Came Up With Their Business Name (CEO Blog Nation – 2015)
20 Entrepreneurs Explain How They Selected a Logo for Their Business (CEO Blog Nation – 2015)
9 Overlooked Ways to Market Your Business (Entrepreneur.com – 2015)
When Customers Call Your Baby Ugly: Handling Negative Online Reviews (Entrepreneur.com – 2015)
S.A.V.V.Y. Networking is Effective Networking (Career Attraction – 2014)
Brands named Isis face tough choice (CBS Money Watch – 2014)
How to handle a scandal (Investment News – 2014)
Are You Showing Up Naked Online? (Social Media Today – 2014)
11 Things You Should Not Post Online (Social Media Today – 2014)
Should You Friend Your Boss on Facebook? (Career Attraction – 2014)
What to Do When You Don’t Get The Job (JarusHub – 2014)
Job Interview Mistakes to Avoid at All Costs (U.S. News – 2014)
Oops! 10 Career Mistakes to Avoid (Nos. 1-5) (Career Attraction – 2014)
Oops! 10 Career Mistakes to Avoid (Nos. 6-10) (Career Attraction – 2014)
14 Powerful Career Tips for 2014 (Social Media Today – 2014)
The 10 Worst Things You Can Do When You Start a New Job (Woman’s Day – 2014)
5 Things You Need To Do To Get A New Job Now (Jobberman – 2014)
4 Ways to Handle Gossip at Work (Monster.com – 2014)
Lack of fulfillment, boredom and other signs it’s time to go back to work (Monster.com – 2014)
Are You ‘Should-ing’ All Over Your Career? (Entrepreneur Magazine – 2014)
5 Reputation Missteps to Avoid During the Holidays (entrepreneur.com – 2014)
5 Things Your Mother Never Told You About Your Reputation (NIBA Journal – 2014)
4 Basics for Building (or Repairing) Your Personal Brand (entrepreneur.com – 2014)
The ABCs of Personal Branding (Social Media Today – 2014)
What Does Your Image Say About Your Personal Brand? (Career Attraction – 2014)
Repairing Your Reputation After a Branding Boo Boo (Career Attraction – 2014)
Is Your Body Language Giving People the Wrong Impression? (Career Attraction – 2014)
5 Days to a Healthier, Happier, and More Effective Network (Nimble Blog – 2014)
The 10 Worst Things You Can Do When You Start a New Job (Woman’s Day – 2013)
Three great ways to go beyond your comfort zone (ColoradoBiz Magazine – 2013)
Entrepreneurs Share Their Best Business Advice (Rescue A CEO – 2013)
Job interview tips with Lida360 (7News – 2013)
How to Develop a Social Media Strategy for Your Career (Career Attraction – 2013)
Social Media Cheat Sheet: LinkedIn Connections (Part 1) (Social Media Today – 2013)
Social Media Cheat Sheet: Knowing Who to Invite (and How) on LinkedIn (Social Media Today – 2013)
3 Rules for Building Social Equity for Your Personal Brand (Social Media Today – 2013)
Family Finances: Polish your online image (Kiplinger – 2013)
The truth about lying online (ColoradoBiz Magazine – 2013)
Should the CEO tweet? (ColoradoBiz Magazine – 2013)
Create demand with your brand (ColoradoBiz Magazine – 2013)
How to Make Yourself Irresistible to Your Target Audience (Career Attraction – 2013)
Job Int erview Attire: Fashion Horror Stories (Mashable – 2013)
What to Do when You Don’t Get The Job: It Starts With Being Proactive (Forbes.com – 2013)
A Guide for the Overworked and Underappreciated (Career Bliss – 2013)
Connect & Collaborate radio show with ICOSA on 710 KNUS (710KNUS – 2013)
Landmines to Avoid When Building Your Personal Brand (Career Attraction – 2013)
Business Owners Offer Some Tips on Creating Your Unique Personal Brand (Rescue A CEO – 2013)
Holiday networking on steroids (Colorado Biz Magazine – 2012)
Customers: Here’s what they really, really want. (ColoradoBiz Magazine – 2012)
Can you be yourself and still fit in? (ColoradoBiz Magazine – 2012)
Aligning personal and corporate brands (ColoradoBiz Magazine – 2012)
Cancer is not your brand. Embrace the wholeness of your identity (ColoradoBiz Magazine – 2012)
Pay it forward. Is serving part of your brand? (ColoradoBiz Magazine – 2012)
Should professional service firms use Facebook, Twitter? (Denver Business Journal – 2012)
You, Your Network & Your Digital Legacy: Personal Branding for Teachers (KnowNewIdeas – 2012)
36 Ways to Create a High Impact Elevator Pitch (Dr. Shannon Reece Blog – 2012)
Aligning personal and corporate brands (ColoradoBiz Magazine – 2012)
Reputation Remains Industry’s No. 1 Problem — Here’s How to Fix It (American Banker – 2012)
Don’t Wreck It. Protect It. (Snow Magazine – 2012)
Top 10 reasons to avoid social media. Jumping online isn’t a given (ColoradoBiz Magazine – 2011)
Saying You’re a Good Kisser Isn’t Enough (ColoradoBiz Magazine – 2011)
Your logo is not your brand…unless you’re a cattle rancher (ColoradoBiz Magazine – 2011)
A Flu Shot for Your Online Brand (Social Media Marketing Magazine – 2011)
Creating Brand Strategy for Online Marketing (Social Media Marketing Magazine – 2011)
How Real Should Your Brand Be Online? (Social Media Marketing Magazine – 2011)
Social Media in Business — Strategy is Crucial! (ColoradoBiz Magazine – 2011)
Social media helped reputation management expert (ColoradoBiz Magazine – 2011)
A Flu Shot for Your Online Brand (Social Media Marketing Magazine – 2011)
Creating Brand Strategy for Online Marketing (Social Media Marketing Magazine – 2011)
How Real Should Your Brand Be Online? (Social Media Marketing Magazine – 2011)
Social Media Marketing: What’s Brand Got to Do with It? (Social Media Marketing Magazine – 2010)
Building Sticky Brands through B2B Social Media Marketing (Social Media Marketing Magazine – 2010)
Your career: The perils of self-promotion (Fortune Magazine – 2011)
Ego surfing is a good exercise! So go Google yourself today (ColoradoBiz Magazine – 2011)
Why you? The importance of building a personal brand (ColoradoBiz Magazine – 2011)
How much info is TMI? (ColoradoBiz Magazine – 2011)
Why Reputation is Everything (ColoradoBiz Magazine – 2011)
Stand Apart From Your Competitors | Build Power with a Strong Brand. Part 1 (NIBA Journal – 2011)
Stand Apart From Your Competitors | Build Power With a Strong Brand. Part 2 (NIBA Journal – 2011)
Stand Apart From Your Competitors | Build Power with a Strong Brand. Part 3 (NIBA Journal – 2011)
Certain traits can help business women succeed (Denver Business Journal – 2010)
Branding focuses on more than just company product (Denver Business Journal – 2010)
Social Media Marketing: What’s Brand Got to Do with It? (Social Media Marketing Magazine – 2010)
Building Sticky Brands through B2B Social Media Marketing (Social Media Marketing Magazine – 2010)
These are the 10 best companies for veterans (Fortune – 2015)
https://fortune.com/2015/11/11/best-companies-veterans/
Honoring Our Service Members & Veterans With One Year Free Learning on Lynda.com (LinkedIn Blog – 2015)
https://blog.linkedin.com/2015/11/11/honoring-our-service-members-veterans-with-1-year-free-learning-on-lynda-com?utm_source=linkedin&utm_medium=social&utm_content=Lynda&utm_campaign=VetsDay
How Employers Can Bridge the Communication Gap With Veterans (entrepreneur.com – 2015)
https://www.entrepreneur.com/article/252293
3 ways social media can help vets make the civilian transition (Monster – 2015)
https://www.monster.com/career-advice/article/3-ways-social-media-can-help-vets-make-the-civilian-transition
Strategies And Programs For Translating Military Experience To Construction Jobs (Construction Executive – 2015)
https://www.constructionexec.com/article/veterans-for-hire
Taking Control of the Interview (military.com – 2015)
https://www.military.com/veteran-jobs/career-advice/military-transition/taking-control-of-the-interview.html
Why Military Spouses Need a Personal Brand (military.com – 2015)
https://www.military.com/spouse/career-advancement/why-military-spouses-need-a-personal-brand.html
10 Mistakes You Might Be Making in Job Interviews (military.com – 2015)
https://www.military.com/veteran-jobs/career-advice/interview-tips/10-mistakes-might-making-job-interviews.html
10 Ways Your Body Language Can Send the Wrong Message (military.com – 2015)
https://www.military.com/veteran-jobs/career-advice/military-transition/10-ways-your-body-language-can-send-the-wrong-message.html
Why Veterans and Civilian Employers Have So Much Trouble Communicating (entrepreneur.com – 2015)
https://www.entrepreneur.com/article/242537
3 Mistakes Service Members Typically Make on LinkedIn (Grantham University Blog – 2015)
https://blog.grantham.edu/military-linkedin-tips-for-online-degree-students
Make Your Online Profile Stand Out (107.9 WNCT – 2015)
https://www.military.com/veteran-jobs/career-advice/military-transition/make-your-online-profile-stand-out.html
From the Military to Corporate World (Gatehouse Media – 2014)
https://lida360.com/pdf/FromtheMilitarytoCorporateWorld.pdf
Veterans must learn to promote themselves to employers (Pocono Record – 2014)
https://www.poconorecord.com/article/20140928/BUSINESS/409280306/101138/MULTIMEDIA01
Private Sector Tackles Veteran Joblessness (US News and World Report – 2014)
https://www.usnews.com/news/articles/2014/11/10/private-sector-tackles-veteran-unemployment
Veteran’s Day Interview (Michael Cohen Radio Show – 2014)
https://lida360.com/radio/11-11-14%20Lida%20Citroen.mp3
Die Veteranen AG (Handelsblatt – 2014)
https://lida360.com/pdf/Veterans_Handelsblatt.pdf
12 Things You Are Doing to Hurt Your Job Search (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/military-transition/12-things-you-are-doing-to-hurt-your-job-search.html
5 Insights for Veterans Competing in the Civilian World (Entrepreneur.com- 2014)
https://www.entrepreneur.com/article/239363
Veterans in Transition (The VVA Veteran – 2014)
https://vvaveteran.org/34-4/34-4_etabo.html
Military vets face battle to find jobs (Florida Today – 2014)
https://www.floridatoday.com/story/money/business/2014/08/30/military-vets-face-battle-find-jobs/14864591/
What To Do: First Months of a Job Search (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/job-hunting/what-to-do-the-first-months-of-a-job-search.html?comp=1198882887570&rank=8
Veterans are having a more difficult time of finding work (Jim Blasingame – 2014)
https://www.smallbusinessadvocate.com/interviews/lida-citro-n-19055
The Key to Post-Military Career Success: Prepare Now (Business News Daily – 2014)
https://www.businessnewsdaily.com/6957-military-job-search.html
From the battlefield to the boardroom: helping veterans succeed at work (The Guardian – 2014)
https://www.theguardian.com/sustainable-business/2014/jul/03/battlefield-boardroom-vets-business
5 Secrets for a Standout Resume (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/resume-writing/5-secrets-for-a-standout-resume.html
10 Things Veterans Want Hiring Managers to Know About Them (NBCNews.com – 2014)
https://www.nbcnews.com/id/55693497/ns/business-small_business/t/things-veterans-want-hiring-managers-know-about-them/#.W040fC_Mx0v
10 Things Veterans Want Hiring Managers to Know About Them (Entrepreneur.com – 2014)
https://www.entrepreneur.com/article/235754
Is Entrepreneurship Right for Your Next Career? (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/military-transition/is-entrepreneurship-right-for-your-next-career.html
The Military Veteran as an Entrepreneur (The CEO Magazine – 2014)
https://media.the-ceo-magazine.com/guest/military-veteran-entrepreneur
What to Look for in a Great Employer (Military Transition News – 2014)
https://www.civilianjobs.com/May.Jun2014_help_the_veteran_employee_succeed1.htm
Connect & Collaborate – Remember Veterans (ICOSA Magazine – 2014)
https://issuu.com/icosa/docs/q1_2013
Back on Track (USAA Magazine – 2014)
https://ht.ly/xndhs
Veterans find military service no leg up in job market (Citizen Times – 2014)
https://www.citizen-times.com/story/news/local/2014/05/28/veterans-find-military-service-leg-job-market/9695191/
What’s in the Book Basket This Week? Politics and Children (I repeat myself)(Magic City Morning Star – 2014)
https://www.magic-city-news.com/R_P_BenDedek_33/What_s_in_the_Book_Basket_This_Week_No_2518416.shtml
From Service to Civilian: Four Career Challenges Veterans Face (Military.com – 2014)
https://military-online.blogspot.com/2014/05/from-service-to-civilian-four-career.html
Military spouses make working their mission (NY Post – 2014)
https://nypost.com/2014/05/18/military-spouses-make-working-their-mission/
Program, Book Aid Veterans In Post-Military Business World (Southwest Times Record – 2014)
https://www.swtimes.com/business/program-book-aid-veterans-post-military-business-world
Shinseki’s departure paves the way for reforms in VA (La Opinion – 2014)
https://laopinion.com/2014/05/30/la-salida-de-shinseki-abre-camino-a-reformas-en-va-video/
Why Veterans Must Relearn the Concept of Trust (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/military-transition/why-veterans-must-relearn-the-concept-of-trust.html
Your Personal Brand Matters Most! (Military Transition News – 2014)
https://www.civilianjobs.com/issues/Military_Transition_News-MarApr_2014_print.pdf
5 Tips on Staying Positive During a Job Search (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/5-tips-on-staying-positive-during-a-job-search.html
7 Networking Myths Debunked (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/military-transition/7-networking-myths-debunked.html
New Social Media Sites Help Military Manage, Find New Careers (DCMilitary.com – 2013)
https://www.dcmilitary.com/andrews_gazette/news/new-social-media-sites-help-military-manage-find-new-careers/article_46390efa-2d77-5eab-92c0-7b4227657b6d.html
From The Battlefield To Business: Transitioning Our Veterans Into The Workforce (ICOSA Magazine – 2013)
https://lida360.com/pdf/VeteransWorkforceTraining.pdf
How to Network at a Job Fair (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/interview-tips/how-to-network-at-a-job-fair.html
Female Veteran Hiding Service (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/interview-tips/female-veteran-hiding-service.html
Self-Promotion Will Feel Foreign to a Veteran (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/military-transition/self-promotion-will-feel-foreign-to-a-veteran.html
Going Back to School After Transitioning (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/military-transition/going-back-to-school-after-transitioning.html
Asking for Recommendations as You Build Your Brand (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/job-hunting/getting-recommendations-for-job-search.html
Discussing Prior Service With Interviewers (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/military-transition/discussing-prior-service-job-interview.html
Failure IS an Option: 4 Tips to Handle Rejection (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/job-hunting/four-tips-to-handle-job-rejection.html
What Is Your Unique Value Proposition (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/interview-tips/job-interview-how-are-you-special.html
Build Your Brand Before Your Resume (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/military-transition/build-your-brand-before-your-resume.html
The War at Home: The Struggle for Veterans to Find Jobs (Digital Military Magazine – 2013)
https://dialogo-americas.com/en/articles/war-home-struggle-veterans-find-jobs-part-i
Holiday Networking Tips (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/job-hunting/holiday-networking-tips.html
Crafting Your Elevator Pitch (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/military-transition/crafting-your-elevator-pitch.html
Authenticity is Key to Transitioning (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/military-transition/authenticity-is-key-to-transitioning.html
Build a Networking Strategy for your Transition (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/military-transition/networking-strategy-for-transition.html
Expert Q&A: Using Your Social Network (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/job-hunting/expert-qa-using-your-social-network.html
Military Transition Q&A: Finding the Right Fit (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/job-hunting/military-transition-finding-the-right-fit.html
Military Transition Q&A: Image Matters (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/military-transition/military-transition-building-your-image.html
Navigating Your Transition: Reputation Matters (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/military-transition/military-transition-and-personal-branding.html?comp=1198882867951&rank=3
Lida Citroen and Wall Street Warfighters (Fox 31 – 2011)
https://www.youtube.com/watch?v=KNpC5Hdnwfc&feature=g-upl&context=G2c98d4dAUAAAAAAAKAA
5 Reasons to Hire a Military Spouse (entrepreneur.com – 2015)
https://www.entrepreneur.com/article/248530
Why Hiring A Military Veteran Could Be Your Best Business Decision (The Illinois Manufacturer – 2015)
https://lida360.com/pdf/CITROEN-HiringAMilitaryVeteran.pdf
Why Hiring a Military Veteran Could Be Your Best Business Decision (Business Know-How – 2014)
https://www.businessknowhow.com/manage/hireveterans.htm
Why Hiring A Military Veteran Could Be Your Best Business Decision (Veterans Enterprise – 2014)
https://www.veteransenterprise.com/index.php/articles-online-magazine/articles/general/437-why-hiring-a-military-veteran-could-be-your-best-business-decision
Why Hiring A Military Veteran Could Be Your Best Business Decision (Veterans Reporter News – 2014)
https://en.calameo.com/read/00293088878a32e7c3ae3
Why Hiring a Military Veteran Could Be a Contractor’s Best Business Decision (Construction Executive – 2014)
https://enewsletters.constructionexec.com/managingyourbusiness/author/lida-citroen/
Why Hiring A Military Veteran Could Be Your Best Business Decision (Workplace Connection – 2014)
https://lida360.com/pdf/WrkplcConxnCOLOR-November14.pdf
Why veterans make great employees (Jim Blasingame – 2014)
https://www.smallbusinessadvocate.com/interviews/lida-citro-n-19056
Hiring a veteran could be a great business decision (ColoradoBiz – 2014)
https://www.cobizmag.com/articles/hiring-a-veteran-could-be-a-great-business-decision
Firms say hiring vets is worth extra effort – here’s what they do (Crain’s Detroit Business – 2014)
https://www.crainsdetroit.com/article/20140713/NEWS/307139997/firms-say-hiring-vets-is-worth-extra-effort-heres-what-they-do
