LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Reputation

Facebook Stays On Course with Their Brand Promise

The web is buzzing this week with Facebook’s unveiling of a new messaging service – an email-ish service for Facebook users. The news met predictions that Facebook’s new service would somehow become the “Gmail Killer,” going up against the current leaders in web-based mail services. However, the announcement unveiled a very different direction for messaging […]

Are You Willing to Make the Hard Choices for Your Personal Brand?

Personal branding is not for the faint of heart.  It’s not a quick fix and it doesn’t happen overnight. It’s not about building a false persona or changing who you are. It is about connecting with your genuine values and goals, and building a strategy around how to get there. It’s about committing to that […]

Does Your Body Language Match Your Brand?

Your brand comes to life through the way that you look and your body language is certainly an extension of that. We can learn manners, we can be taught poise, we can hire experts to teach us how to chose a wardrobe. Your body language, by contrast, is a lot less conscious, and equally as […]

Does Your Brand Stand Out in a Job Search?

Without a doubt, your most critical asset when launching into a job search is your personal brand. In a market as competitive as today’s, your skills and knowledge are most likely replaceable.  It is the personal collection of accomplishments, attitudes and unique attributes that will likely land you (or your competitor) the job. Here are […]

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