LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Why Reputation is Everything

Reprinted from Colorado Biz Magazine – See Original Article Business professionals understand the importance of differentiation, value and competitive advantage. Business schools taught us to capture the attention of target audiences with compelling and relevant messaging. Successful executives across the globe are also embracing the power of “personal branding” to intentionally build a reputation for […]

2010 Recap: A Look Back to Prepare for Looking Ahead

As 2010 draws to a close, the week before the New Year brings a great opportunity for assessment and introspection. It’s a natural time for most of us to check in and celebrate the year’s successes, as well as draw lessons from the challenges we faced.  This time offers the opportunity to recalibrate and regroup, […]

What Big Brands Can Teach Us About Marketing

Today mashable.com posted an article that highlights the successful social media campaigns of 5 large companies.  They describe the strategies each company launched and how/why they’ve seen success and growth because of them. Working with both corporations and individuals on branding, I see a lot of similarities in the principles of success.  While the tactics […]

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