LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Personal Branding: Roles vs. Identity

Many times when I present programs or seminars on the topic of personal branding, someone in the room apprehensively raises their hand and asks, “Are you suggesting I change who I am to be more successful at work?” Not at all. Personal branding is not about changing you or your beliefs, values or identity. Your […]

Why I Believe Personal Branding Matters

Following is an excerpt from my book, “Reputation 360: Creating power through personal branding” (Palisades Publishing, 2011) Just like you, I have had wonderful opportunities in my life—and many challenges. I’ve done amazing things that won awards—and I’ve burned bridges due to careless behavior. I’ve had a career of creating, becoming, losing and learning, and […]

Reputation 360: Creating Power Through Personal Branding

It’s here! My book on building and managing your power through personal branding has arrived! Inside, you’ll learn powerful tools to unveil, develop and market your unique selling position: What makes you special? Who is  your target audience? How do you put yourself in front of that audience consistently to attract opportunities? How can social […]

Ego Surfing is Good Exercise! So Google Yourself Today

As it appeared in ColoradoBiz Magazine Exclusives By Lida Citroën “Do you surf?” I asked a room full of business professionals during a recent presentation on the power of reputation management. Dead silence…. None of them knew what I meant by “ego surfing” – checking your online reputation to see what shows up when someone […]

What is Personal Branding?

The following is an excerpt from Lida’s upcoming book, “Reputation 360: Creating power through personal branding”. Visit www.LIDA360.com for information about the book’s release and other announcements. Tom Peters introduced us to the concept of the personal brand in an article he wrote in Fast Company Magazine in the mid-1970s. The article pointed to the […]

Your Logo is not Your Brand… Unless You’re a Cattle Rancher

As it appeared in ColoradoBizMagazine I remember standing at my kitchen sink a few years ago when the TV news announcer proclaimed, “Wal-Mart has changed their brand!” I dropped a plate. What? The Wal-Mart brand of high value, accessibility, low prices and a welcoming consumer experience is changed? I immediately worried about the friendly greeters […]

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