LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Networking

Three Networking Secrets No One Probably Told You About

As someone who has spent her career networking, teaches workshops on intentional networking, and is considered to have a dynamic and rich set of influential contacts, I can tell you there are some things about networking you probably didn’t know. Networking is relationship building. It is a strategic and intentional part of your professional growth and […]

Hate Networking? You’re Not Alone

If you are an extrovert (like me) you might view networking as easy. All I have to do is go up to a complete stranger, introduce myself and share with them something interesting or compelling so they will keep talking to me. I will ask them probing questions about themselves that will get them talking […]

2010 Recap: A Look Back to Prepare for Looking Ahead

As 2010 draws to a close, the week before the New Year brings a great opportunity for assessment and introspection. It’s a natural time for most of us to check in and celebrate the year’s successes, as well as draw lessons from the challenges we faced.  This time offers the opportunity to recalibrate and regroup, […]