LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Corporate Branding

Reputation is Everything – Why NBC News is Concerned

Companies invest a great deal in protecting their assets — from their intellectual property, to their human capital and their technical systems. They also direct a great deal of effort and attention to managing their brand, their reputation. For businesses, their brand is where the essence of their company’s promise lives: The brand represents the set of […]

The Loudest Feedback is Silence

Most businesses are good at measuring “satisfaction.” They survey, question, inquire and pursue feedback on comment cards. They ask questions, audiences answer. They analyze results in metrics that gauge satisfaction and performance. But what about what your clients are NOT telling you? Sometimes, the loudest feedback is silence. Why did your favorite accounting client change […]

Should the CEO Tweet?

Let’s face it, for most of us, social networking is addictive. We keep our calendars, contacts, friends, recipes and diaries on our mobile devices, and just one click away is the rest of the world waiting for our opinion on their dinner plans, child’s photo or next business strategy. But when does it become too […]

Personal Branding: When the Company Brand Takes a Hit

In today’s skeptical business climate, clients are looking for greater meaning, transparency and sincerity from the companies with whom they choose to work. Taking a proactive approach and ensuring your frontline teams carry a consistent response and message is important in facing corporate challenges. So what happens to the individual when the company reputation takes […]

Reputation as a Critical Innovation Tool

Personal branding starts with you By Lida Citroën As appeared in ColoradoBiz Magazine online.  When we think of key business innovation tools, we often think of technology solutions, synergistic partners, creative financing and slick marketing strategies. Many professionals do not consider the impact of their brand or reputation as an innovative influence on business growth […]

Your Logo is not Your Brand… Unless You’re a Cattle Rancher

As it appeared in ColoradoBizMagazine I remember standing at my kitchen sink a few years ago when the TV news announcer proclaimed, “Wal-Mart has changed their brand!” I dropped a plate. What? The Wal-Mart brand of high value, accessibility, low prices and a welcoming consumer experience is changed? I immediately worried about the friendly greeters […]