LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Is Your Audience Getting the Message?

I worked with a client in California who was in the financial planning profession, and she was passionate about technology.  She was in her late 20s, a very bright young woman who loved all things technical.  She managed all her appointment data through her iPhone, she emailed seminar invitations, she emailed client newsletters, alerts, feedback […]

10 Ways to Personalize Client Appreciation

Most of us know to send a “thank you” note to show appreciation. We’ve learned to stay in touch with clients (thanks to reminder software in our BlackBerrys, Outlook and calendars.) And we know not to arrive empty-handed to a social event. When times are stressful, how can we go above-and-beyond to thank clients who […]

Podcast: The Personal Branding Process

Everyone has a personal brand – it is how you’re known and what you’re known to stand for. Professionals and executives with strong personal brands attract the right results, the right clients and opportunities, and they gain recognition for their work. They have crafted their reputations authentically and are in control of the legacy they […]

Soliciting Your Own Feedback

Our target audience assigns us value and opportunity based on how they perceive us. Understanding their perception through feedback helps us measure, assess and test the reality of their perception vs. ours. It helps us gauge whether we’re close to our desired brand. There are many forms of feedback. Formal feedback can be gathered through […]