While you still need to communicate clearly so your message is understood, you’ll have more success selling an idea, promoting yourself, and enlisting the support of those around you if you use stories to better connect your message with the people who need to hear it.
Wherever you are in the US, you are undoubtedly surrounded by the numerous campaign messages, many ending with the statement, “…and I approve this message.” Politicians add this statement to verify that the thoughts, ideas and positions expressed by the individuals in the political advertisement represent their own views. In personal branding, we pay careful […]
Inspired by the release of my upcoming book on personal branding, my friend confided in me that she was now motivated to write her book. She shared, “I just have to write it… I will get it done. This is a book I just need to finish once and for all!” I responded that the […]
Reprinted from Colorado Biz Magazine – See Original Article Business professionals understand the importance of differentiation, value and competitive advantage. Business schools taught us to capture the attention of target audiences with compelling and relevant messaging. Successful executives across the globe are also embracing the power of “personal branding” to intentionally build a reputation for […]
As 2010 draws to a close, the week before the New Year brings a great opportunity for assessment and introspection. It’s a natural time for most of us to check in and celebrate the year’s successes, as well as draw lessons from the challenges we faced. This time offers the opportunity to recalibrate and regroup, […]
Today mashable.com posted an article that highlights the successful social media campaigns of 5 large companies. They describe the strategies each company launched and how/why they’ve seen success and growth because of them. Working with both corporations and individuals on branding, I see a lot of similarities in the principles of success. While the tactics […]