LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Personal Brand Management

What Big Brands Can Teach Us About Marketing

Today mashable.com posted an article that highlights the successful social media campaigns of 5 large companies.  They describe the strategies each company launched and how/why they’ve seen success and growth because of them. Working with both corporations and individuals on branding, I see a lot of similarities in the principles of success.  While the tactics […]

Body Language: What’s Gender Got to Do with It?

Earlier this month we talked about body language and how it may or may not match your brand image and style.  I receive a lot of questions on how body language can impact our confidence and credibility.  With research showing that over 90% of our communication is non-verbal, it’s no wonder! This week we’re talking […]

Facebook Stays On Course with Their Brand Promise

The web is buzzing this week with Facebook’s unveiling of a new messaging service – an email-ish service for Facebook users. The news met predictions that Facebook’s new service would somehow become the “Gmail Killer,” going up against the current leaders in web-based mail services. However, the announcement unveiled a very different direction for messaging […]

Are You Willing to Make the Hard Choices for Your Personal Brand?

Personal branding is not for the faint of heart.  It’s not a quick fix and it doesn’t happen overnight. It’s not about building a false persona or changing who you are. It is about connecting with your genuine values and goals, and building a strategy around how to get there. It’s about committing to that […]

Does Your Body Language Match Your Brand?

Your brand comes to life through the way that you look and your body language is certainly an extension of that. We can learn manners, we can be taught poise, we can hire experts to teach us how to chose a wardrobe. Your body language, by contrast, is a lot less conscious, and equally as […]