Personal branding is no doubt a hot topic these days! There are numerous recent articles on the subject, ranging from what it is to why you should even care about having one. (If you’re new to this website and don’t yet know the answers to these questions, read here.) It seems that most of us […]
Personal Brand Management
Does Your Personal Brand Give You Job Security?
Last week we looked at why your personal brand is crucial to standing out in a job search. But what if you aren’t looking for a new job? What if you’re already in the job or industry that you want for the long term? Before giving my take on that question, I want to share […]
Does Your Brand Stand Out in a Job Search?
Without a doubt, your most critical asset when launching into a job search is your personal brand. In a market as competitive as today’s, your skills and knowledge are most likely replaceable. It is the personal collection of accomplishments, attitudes and unique attributes that will likely land you (or your competitor) the job. Here are […]
Getting to the Heart of Your Personal Brand
Developing a strong personal brand is key to differentiating yourself from your competition. We all need to manage our reputations – how we are perceived by others determines the value they assign us and the opportunities they afford us. Perception is reality in the minds of employers, clients and colleagues, and it is never too […]
What is Google Saying About You?
Do you research people before meeting them? Reviewing a LinkedIn or Google profile of a client or colleague before you meet gives you valuable insight into their career history and interests. It can help bring tremendous perspective and points of common interest for discussion. So what are others finding out when they research you? What […]
Getting to the Real You…and Why it’s the Only Way to Reach Your Goals!
Personal branding is not about changing who you are, or misrepresenting what you stand for. Personal brand development starts from the purest position – authenticity. By recognizing and communicating your unique strengths, you become more compelling to your target audience. Your personal brand removes you from an “everything looks the same” sell by leveraging your […]