LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Marketing

Getting to the Heart of Your Personal Brand

Developing a strong personal brand is key to differentiating yourself from your competition. We all need to manage our reputations – how we are perceived by others determines the value they assign us and the opportunities they afford us. Perception is reality in the minds of employers, clients and colleagues, and it is never too […]

Podcast: Is Your Network Intentional?

We all have contact networks – friends, family, acquaintances, alumni and coworkers. How many of those contacts, however, are intentionally there because you identified their direct value to your life and business?  Here is a straight forward and practical approach to developing, nurturing and maintaining an intentional network of key contacts. [podcast]https://www.unleashingyourbrand.com/wp-content/uploads/2010/09/Intentional-Networks.mp3[/podcast]

Is Your Audience Getting the Message?

I worked with a client in California who was in the financial planning profession, and she was passionate about technology.  She was in her late 20s, a very bright young woman who loved all things technical.  She managed all her appointment data through her iPhone, she emailed seminar invitations, she emailed client newsletters, alerts, feedback […]

Soliciting Your Own Feedback

Our target audience assigns us value and opportunity based on how they perceive us. Understanding their perception through feedback helps us measure, assess and test the reality of their perception vs. ours. It helps us gauge whether we’re close to our desired brand. There are many forms of feedback. Formal feedback can be gathered through […]

Is Your Elevator Speech Authentic?

Believe it or not, a common mistake made with elevator speeches is forgetting to say what our product or service is -clearly.  We also forget to say how we’re relevant to the buyers or key stakeholders who should be concerned with our brand.  We don’t tell the person who’s listening why they should care! An […]

Nurturing Your Intentional Network

A network of viable contacts is critical in today’s competitive business climate. Your network serves not only as lead sources for new business, but also as a sounding board, support system, cheerleader, news source and industry expert. Your network is the “circle of influence” that will guide you through your career, if carefully planned and […]