You’ve heard me say many times that when you have an intentional personal brand strategy in place, you will feel in control over things that may have felt abstract and random before. You’ll see your path forward, feel confident to navigate the risks and threats that might come, and become empowered to live your life […]
Social Media
Creating Your Desired Reputation
Your desired brand is the ultimate reputation or legacy you want to have. When people talk about you after an interview, around the water cooler, or even at your funeral, how will they speak about your skills, contribution, attitude, and values? How do you make people feel? Most likely, they won’t talk about your delivery […]
What if your last Tweet formed your legacy?
Each day, we Tweet, post, comment and share content on social media. Hopefully, we’re mindful of the tone, posturing and positioning of our online activity, and the needs and interests of those we seek to reach. But what if the last thing you posted was truly the last thing you posted? What would your post, […]
A Resilient Personal Brand Ensures Your Competitive Edge
As originally appeared on Entrepreneur.com “The future of work,” it’s the latest buzz phrase. Five years ago, that meant telecommuting, going paperless, shared workspaces and in-house coffee bars. Today, that topic means considering artificial intelligence, tenuous job security, contingent labor, robotics, job migration, talent underutilization, independent contractors on digital-only platforms (ever heard of Upwork?) and even workplace monitoring […]
Be Careful About Sharing Fake News
For most professionals, building your personal brand and increasing your brand capital includes the use of social media. Online platforms such as LinkedIn, Facebook, Instagram, Twitter, etc. give you the opportunity to present who you are and what you are passionate about, and connect with others who share your interests and goals. Utilize these sites to advocate […]
Be Careful Sharing Political Views on Your Social Networks
This election year, many professionals struggle with whether or not to post about their political views online. Could their employer be upset? Might their colleagues be offended? Would their clients admire their political position? Job seekers must also consider whether posting about politics (and politicians) can impact job prospects. There is a common belief that […]