As someone who loves to write, it’s natural I’d love language. But I love narrative even more, because narrative is story-telling. When we shape, develop and share narrative, we can use language to meet our own goals and serve the needs of the audiences we wish to attract. Stories are at the heart of personal […]
Social Media
Are You In Control Of The Opportunities You Attract?
You’ve heard me say many times that when you have an intentional personal brand strategy in place, you will feel in control over things that may have felt abstract and random before. You’ll see your path forward, feel confident to navigate the risks and threats that might come, and become empowered to live your life […]
Creating Your Desired Reputation
Your desired brand is the ultimate reputation or legacy you want to have. When people talk about you after an interview, around the water cooler, or even at your funeral, how will they speak about your skills, contribution, attitude, and values? How do you make people feel? Most likely, they won’t talk about your delivery […]
What if your last Tweet formed your legacy?
Each day, we Tweet, post, comment and share content on social media. Hopefully, we’re mindful of the tone, posturing and positioning of our online activity, and the needs and interests of those we seek to reach. But what if the last thing you posted was truly the last thing you posted? What would your post, […]
A Resilient Personal Brand Ensures Your Competitive Edge
As originally appeared on Entrepreneur.com “The future of work,” it’s the latest buzz phrase. Five years ago, that meant telecommuting, going paperless, shared workspaces and in-house coffee bars. Today, that topic means considering artificial intelligence, tenuous job security, contingent labor, robotics, job migration, talent underutilization, independent contractors on digital-only platforms (ever heard of Upwork?) and even workplace monitoring […]
Be Careful About Sharing Fake News
For most professionals, building your personal brand and increasing your brand capital includes the use of social media. Online platforms such as LinkedIn, Facebook, Instagram, Twitter, etc. give you the opportunity to present who you are and what you are passionate about, and connect with others who share your interests and goals. Utilize these sites to advocate […]
