Social media has this intoxicating way of luring us: We see a cute cat-falling-off-the-countertop video and we are compelled to add our thoughts; A friend shares the news of his new job and we must say how proud we are of his success; A company professes a high customer satisfaction rating and we beg to […]
Social Media
Facebook: Reputation Friend or Foe?
More and more, participants in my personal branding workshops are asking, “Do I need to be on Facebook to build my online personal brand?” It seems the risk and fear factor of Facebook is causing many to stay away from the platform. At the same time, others are seemingly resistant to sharing more than funny […]
Should You Friend Your Boss on Facebook?
As originally published on Career Attraction. We have lunch together (occasionally). You know my phone number (but luckily don’t use it much). I give your kids presents for their birthdays, Bar Mitzvahs and graduations…But should I friend you on Facebook? In today’s social world, boundaries and “lines” across relationships, and the protocol guiding them, seem […]
Pinterest Branding 101
Many of our readers ask about Pinterest. Here is a guest blog by SocialMonsters that highlights many of the tools and uses for Pinterest. Like all branding plans, you must have a strategy. From offline marketing to social media, the essentials remain the same. Pinterest is just an additional marketing vehicle, and it should look […]
Three Examples of Social Networking ROI
Many of us have been in the social media game for a while. Back when it was first available, we started reading online magazines, playing games against unknown opponents, collaborating on Wikis, and sharing content ideas and thoughts in blogs and crowdsourcing platforms. We built Facebook and LinkedIn profiles back before we really understood their […]
4 Mistakes College Graduates Must Avoid
The gown is returned; the cap has been signed by classmates; the ceremony is finished. As a recent college or university graduate, now the hard work begins. For some of you, graduation means you take a week or two to relax and then you start the job you secured prior to finishing school. You move […]