Our target audience assigns us value and opportunity based on how they perceive us. Understanding their perception through feedback helps us measure, assess and test the reality of their perception vs. ours. It helps us gauge whether we’re close to our desired brand. There are many forms of feedback. Formal feedback can be gathered through […]

Ready to build influence?
Whoever you are–however you are–we need to hear from you. Whether you want to speak up in a meeting… or start a movement, “The New Rules of Influence” is your guide to leading with authenticity, providing the tools and inspiration needed to drive meaningful change.
Don’t wait – Make Your Voice Heard.