LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Getting to the Real You…and Why it’s the Only Way to Reach Your Goals!

Personal branding is not about changing who you are, or misrepresenting what you stand for. Personal brand development starts from the purest position – authenticity. By recognizing and communicating your unique strengths, you become more compelling to your target audience. Your personal brand removes you from an “everything looks the same” sell by leveraging your […]

Back to School: Personal Branding Tips for Kids (and Their Parents)

There they go – by bike, car, bus or airplane – our kids are off to school. Some are headed to kindergarten with their crisp Scooby Doo backpacks resting squarely on their shoulders. Some are headed to high school, prepped with fashionable jeans, iPhone and Air Jordan tennis shoes. Others are headed to college – […]

10 Tips for Building Your Personal Brand Online

As a company, you have a website, you spent time writing the “About Us” and “Services” section and you’ve displayed your goals to the world. What’s next? As an individual, you put your career life story on LinkedIn, uploaded your most flattering headshot and completed the section titled, “Summary.” Now what? Building an online brand […]

Is Your Audience Getting the Message?

I worked with a client in California who was in the financial planning profession, and she was passionate about technology.  She was in her late 20s, a very bright young woman who loved all things technical.  She managed all her appointment data through her iPhone, she emailed seminar invitations, she emailed client newsletters, alerts, feedback […]

10 Ways to Personalize Client Appreciation

Most of us know to send a “thank you” note to show appreciation. We’ve learned to stay in touch with clients (thanks to reminder software in our BlackBerrys, Outlook and calendars.) And we know not to arrive empty-handed to a social event. When times are stressful, how can we go above-and-beyond to thank clients who […]

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