LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

W.I.I.F.T.

You may have heard the expression, “What’s in it for me?” applied to today’s consumers views and approach to engagement and purchasing. Today’s audiences need to see direct benefits for themselves from your product, service and from your brand. Whether you are a corporate brand, an individual or a cause, your audience is assessing your […]

If Serving Others is Part of Your Personal Brand

When you consider your desired personal brand what qualities come to mind? Would you like to be remembered as someone who made others feel safe? Or, would you like people to remember you for your humor and ability to add levity when things were tense? Would you like others to reflect on your commitment to […]

Saying You’re a Good Kisser isn’t Enough

As it appeared in ColoradoBiz Magazine Every day, each of us is bombarded with marketing messages – from billboards, to online popup ads, to advertisements posted on the back of restroom stall doors – it feels like we are constantly being marketed to. What can we possibly believe to be true? The messages pushed by […]

10 Reasons to Avoid Social Media

As printed in ColoradoBiz Update You’ve heard the buzz – everyone has a Facebook page, Twitter account, LinkedIn profile, Flickr account and they blog incessantly. You should too, right? Maybe. Maybe not. Social media is playing a very important role in corporate, non-profit and business marketing across the globe. The ability to connect with customers, […]

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