LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

My Gratitude Project (a repost)

Since I originally posted this blog seven years ago, I’ve received countless emails, phone calls and comments from readers near and far. It seems many of you have done similar projects where you randomly provide acts of kindness. I hope that during this turbulent time in our world’s history, that you, my friends, clients and […]

15 Tips for Working Remotely

For many reasons, workers today may be asked to work remotely, from home. Maybe your company needs to reduce desk-space in the office, or your work requires you to be out of the office often so it’s easier, or perhaps there’s a security reason for asking workers to say home. At the time of this […]

What if your last Tweet formed your legacy?

Each day, we Tweet, post, comment and share content on social media. Hopefully, we’re mindful of the tone, posturing and positioning of our online activity, and the needs and interests of those we seek to reach. But what if the last thing you posted was truly the last thing you posted? What would your post, […]

4 Job Search Mistakes College Graduates Can Avoid

If you’ve graduated or will be graduating soon, my course via LinkedIn Learning, Job Hunting for College Grads, is a resource to prepare you for any pitfalls ahead. The gown is returned; the cap has been signed by classmates; the ceremony is finished. As a recent college or university graduate, now the hard work begins. […]

What Hollywood Taught Me About Business and Reputation

Growing up in Hollywood shaped my view about authenticity, confidence and personal branding. As originally appeared on Entrepreneur.com. I grew up on the west side of Los Angeles the 1980s. As a young adult, I couldn’t help but be influenced by the entertainment industry as it was all around me: friends, friends’ parents, work colleagues and […]