LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Social Media

Looking for Love in the Wrong Places (Personal Branding)

With Valentine’s Day approaching, many of us have love on our minds. In personal branding and reputation management, finding validation, approval and even love is important. We are human beings, after all, and as Maslow noted in his book, “Motivation and Personality,”  love and a sense of belonging are critical fundamental human motivators. According to […]

Personal Branding: Tie Up Loose Ends Before the End of the Year

If you’re like me, then you find that the end of a calendar year seems to come faster and faster these days! All the personal brand plans, goals, objectives and processes we start off the year with seem ancient past by December. When thinking about your personal branding, a calendar year end can be a […]

Ego Surfing is Good Exercise! So Google Yourself Today

As it appeared in ColoradoBiz Magazine Exclusives By Lida Citroën “Do you surf?” I asked a room full of business professionals during a recent presentation on the power of reputation management. Dead silence…. None of them knew what I meant by “ego surfing” – checking your online reputation to see what shows up when someone […]

10 Reasons to Avoid Social Media

As printed in ColoradoBiz Update You’ve heard the buzz – everyone has a Facebook page, Twitter account, LinkedIn profile, Flickr account and they blog incessantly. You should too, right? Maybe. Maybe not. Social media is playing a very important role in corporate, non-profit and business marketing across the globe. The ability to connect with customers, […]

2010 Recap: A Look Back to Prepare for Looking Ahead

As 2010 draws to a close, the week before the New Year brings a great opportunity for assessment and introspection. It’s a natural time for most of us to check in and celebrate the year’s successes, as well as draw lessons from the challenges we faced.  This time offers the opportunity to recalibrate and regroup, […]

What Big Brands Can Teach Us About Marketing

Today mashable.com posted an article that highlights the successful social media campaigns of 5 large companies.  They describe the strategies each company launched and how/why they’ve seen success and growth because of them. Working with both corporations and individuals on branding, I see a lot of similarities in the principles of success.  While the tactics […]