As it appeared in ColoradoBiz Magazine Exclusives By Lida Citroën “Do you surf?” I asked a room full of business professionals during a recent presentation on the power of reputation management. Dead silence…. None of them knew what I meant by “ego surfing” – checking your online reputation to see what shows up when someone […]
Social Media
10 Reasons to Avoid Social Media
As printed in ColoradoBiz Update You’ve heard the buzz – everyone has a Facebook page, Twitter account, LinkedIn profile, Flickr account and they blog incessantly. You should too, right? Maybe. Maybe not. Social media is playing a very important role in corporate, non-profit and business marketing across the globe. The ability to connect with customers, […]
2010 Recap: A Look Back to Prepare for Looking Ahead
As 2010 draws to a close, the week before the New Year brings a great opportunity for assessment and introspection. It’s a natural time for most of us to check in and celebrate the year’s successes, as well as draw lessons from the challenges we faced. This time offers the opportunity to recalibrate and regroup, […]
What Big Brands Can Teach Us About Marketing
Today mashable.com posted an article that highlights the successful social media campaigns of 5 large companies. They describe the strategies each company launched and how/why they’ve seen success and growth because of them. Working with both corporations and individuals on branding, I see a lot of similarities in the principles of success. While the tactics […]
Facebook Stays On Course with Their Brand Promise
The web is buzzing this week with Facebook’s unveiling of a new messaging service – an email-ish service for Facebook users. The news met predictions that Facebook’s new service would somehow become the “Gmail Killer,” going up against the current leaders in web-based mail services. However, the announcement unveiled a very different direction for messaging […]
10 Tips for Building Your Personal Brand Online
As a company, you have a website, you spent time writing the “About Us” and “Services” section and you’ve displayed your goals to the world. What’s next? As an individual, you put your career life story on LinkedIn, uploaded your most flattering headshot and completed the section titled, “Summary.” Now what? Building an online brand […]