Having authored three published books (with a fourth in the hopper) and hundreds of articles, I’m often asked how it’s so easy for me to write. Is it a natural talent? A skill I developed over time? Is it a craft that I’ve honed? What does it take to turn ideas or thoughts into written […]
Social Media
Be Careful About Sharing Fake News
For most professionals, building your personal brand and increasing your brand capital includes the use of social media. Online platforms such as LinkedIn, Facebook, Instagram, Twitter, etc. give you the opportunity to present who you are and what you are passionate about, and connect with others who share your interests and goals. Utilize these sites to advocate […]
Social Media Cheat Sheet: LinkedIn Connections Part I
There you sit facing an inbox full of LinkedIn connections from people you know, strangers you’ve never heard of, and folks you wish you could forget. So, when do you accept, ignore, and respond to invitations to connect? I treat LinkedIn as a strong networking tool. I do not advise taking an “everyone into the […]
Are You Taking Advantage of Your “One Shot”?
While I’m a marketing strategist and a reputation management specialist, as part of my work I often help clients become clear about their desire to create purpose in their lives through personal branding. We work on the importance of integrity, credibility and meaning as it builds towards an ultimate legacy that will live well beyond […]
Looking for Love in the Wrong Places (Personal Branding)
With Valentine’s Day approaching, many of us have love on our minds. In personal branding and reputation management, finding validation, approval and even love is important. We are human beings, after all, and as Maslow noted in his book, “Motivation and Personality,” love and a sense of belonging are critical fundamental human motivators. According to […]
Personal Branding: Tie Up Loose Ends Before the End of the Year
If you’re like me, then you find that the end of a calendar year seems to come faster and faster these days! All the personal brand plans, goals, objectives and processes we start off the year with seem ancient past by December. When thinking about your personal branding, a calendar year end can be a […]