A network of viable contacts is critical in today’s competitive business climate. Your network serves not only as lead sources for new business, but also as a sounding board, support system, cheerleader, news source and industry expert. Your network is the “circle of influence” that will guide you through your career, if carefully planned and […]
Reputation
Authenticity in Marketing
“Branding without authenticity is just marketing.” I’ve made this statement in presentations and consistently receive positive responses and head-nodding. But how many people really believe that to control and manage your reputation, and design a legacy for how you will be known, you need to be authentic? What is “authenticity” anyway? I see authenticity as […]
A Note on the Importance of Personal Branding
A Lesson on Brand Legacy…From the Trunk
In my living room sits a large steamer trunk. I believe it was made in the early 1920s. My father borrowed it from his grandfather when he left Holland to come to the United States in the 1950s. Today, more than a half century later, the beautiful, stoic trunk sits in my living room, where […]
10 Ways to Market Your Personal Brand
Your personal brand is your reputation, your legacy. It is how others know you, introduce you, refer you … or not. Others assign us value based on how they perceive our value to them. When you develop and promote your authentic personal brand, you are directing the legacy you will leave behind, and the reputation […]
Case Study: The “Office Mom”
I met a woman last year who was probably in her early 20s, maybe 25. She came up to me after one of my programs and said, “I’ve got a reputation in my office as ‘the office mom’.” She continued, “Everybody calls me the office mom, and I get feedback that I’m valued because of […]