Do you believe that you need to be authentic to manage your reputation and design your legacy? I see authenticity as that which is real and true to who you are. When you act consistent with your values, you build integrity, reflecting your authenticity. Check out What Does It Mean To Be Authentic? Strong personal brands have […]
Legacy
A Note on the Importance of Personal Branding
A Lesson on Brand Legacy…From the Trunk
In my living room sits a large steamer trunk. I believe it was made in the early 1920s. My father borrowed it from his grandfather when he left Holland to come to the United States in the 1950s. Today, more than a half century later, the beautiful, stoic trunk sits in my living room, where […]