In my living room sits a large steamer trunk. I believe it was made in the early 1920s. My father borrowed it from his grandfather when he left Holland to come to the United States in the 1950s. Today, more than a half century later, the beautiful, stoic trunk sits in my living room, where […]
Personal Brand
10 Ways to Market Your Personal Brand
Your personal brand is your reputation, your legacy. It is how others know you, introduce you, refer you … or not. Others assign us value based on how they perceive our value to them. When you develop and promote your authentic personal brand, you are directing the legacy you will leave behind, and the reputation […]
Case Study: The “Office Mom”
I met a woman last year who was probably in her early 20s, maybe 25. She came up to me after one of my programs and said, “I’ve got a reputation in my office as ‘the office mom’.” She continued, “Everybody calls me the office mom, and I get feedback that I’m valued because of […]
Perception is Everything
Who does she think she is? A friend of mine entered the bathroom stall one day as two co-workers entered the ladies room behind her. One turned to the other and said, “Have you met Jill Jones, the new VP of Marketing yet?” Excited at being the topic of conversation, my friend listened on with […]