Today mashable.com posted an article that highlights the successful social media campaigns of 5 large companies. They describe the strategies each company launched and how/why they’ve seen success and growth because of them. Working with both corporations and individuals on branding, I see a lot of similarities in the principles of success. While the tactics […]
Personal Brand
Body Language: What’s Gender Got to Do with It?
Earlier this month we talked about body language and how it may or may not match your brand image and style. I receive a lot of questions on how body language can impact our confidence and credibility. With research showing that over 90% of our communication is non-verbal, it’s no wonder! This week we’re talking […]
Facebook Stays On Course with Their Brand Promise
The web is buzzing this week with Facebook’s unveiling of a new messaging service – an email-ish service for Facebook users. The news met predictions that Facebook’s new service would somehow become the “Gmail Killer,” going up against the current leaders in web-based mail services. However, the announcement unveiled a very different direction for messaging […]
Are You Willing to Make the Hard Choices for Your Personal Brand?
Personal branding is not for the faint of heart. It’s not a quick fix and it doesn’t happen overnight. It’s not about building a false persona or changing who you are. It is about connecting with your genuine values and goals, and building a strategy around how to get there. It’s about committing to that […]
Does Your Body Language Match Your Brand?
Your brand comes to life through the way that you look and your body language is certainly an extension of that. We can learn manners, we can be taught poise, we can hire experts to teach us how to chose a wardrobe. Your body language, by contrast, is a lot less conscious, and equally as […]
Personal Branding is Not a Passive Sport
Personal branding is no doubt a hot topic these days! There are numerous recent articles on the subject, ranging from what it is to why you should even care about having one. (If you’re new to this website and don’t yet know the answers to these questions, read here.) It seems that most of us […]