You may have heard the expression, “What’s in it for me?” applied to today’s consumers views and approach to engagement and purchasing. Today’s audiences need to see direct benefits for themselves from your product, service and from your brand. Whether you are a corporate brand, an individual or a cause, your audience is assessing your […]
Social Media
10 Reasons to Avoid Social Media
As printed in ColoradoBiz Update You’ve heard the buzz – everyone has a Facebook page, Twitter account, LinkedIn profile, Flickr account and they blog incessantly. You should too, right? Maybe. Maybe not. Social media is playing a very important role in corporate, non-profit and business marketing across the globe. The ability to connect with customers, […]
What Big Brands Can Teach Us About Marketing
Today mashable.com posted an article that highlights the successful social media campaigns of 5 large companies. They describe the strategies each company launched and how/why they’ve seen success and growth because of them. Working with both corporations and individuals on branding, I see a lot of similarities in the principles of success. While the tactics […]
Facebook Stays On Course with Their Brand Promise
The web is buzzing this week with Facebook’s unveiling of a new messaging service – an email-ish service for Facebook users. The news met predictions that Facebook’s new service would somehow become the “Gmail Killer,” going up against the current leaders in web-based mail services. However, the announcement unveiled a very different direction for messaging […]
What is Google Saying About You?
Do you research people before meeting them? Reviewing a LinkedIn or Google profile of a client or colleague before you meet gives you valuable insight into their career history and interests. It can help bring tremendous perspective and points of common interest for discussion. So what are others finding out when they research you? What […]
Share Your Questions
Do you have a topic or question that you’d like to discuss? Personal branding uncovers our true values, interests and desires, and it touches every part of our personal and professional lives. The process can be enlightening and empowering, and can also raise a lot of questions! Do you have a story, lesson, or comment […]