More and more, my business is growing internationally. I love learning about different cultures, hearing clients speak in different accents, and applying the personal brand and reputation management protocol to global business climates. I’m proud that my clients come from countries including Australia, Canada, Spain, The Netherlands and The United Arab Emirates. I’ve been quoted […]
Social Media
The Truth About Lying Online
Most everyone has done it: Posted a “congratulations — you’re perfect together!” to a couple you don’t think will survive the first year of marriage or told a friend you love her new haircut (when you think she looks like a 14 year old boy) or stretched the “results” you achieved on a job you […]
Social Media Transparency: You Are What You Post
Building a reputation takes care, consistency and focus. As I’ve said many times on this blog, your reputation is earned over time through your actions, behavior and the ways you align to the values you promote. When other people see a disconnect between what you say you believe and how you act, then distrust and […]
Should the CEO Tweet?
Let’s face it, for most of us, social networking is addictive. We keep our calendars, contacts, friends, recipes and diaries on our mobile devices, and just one click away is the rest of the world waiting for our opinion on their dinner plans, child’s photo or next business strategy. But when does it become too […]
3 Rules for Building Social Equity for Your Personal Brand
As I’ve shared many times on this blog, your personal brand is brought to life in many aspects of your behavior, including how you show up online. The relationships, comments, engagement (or lack thereof) and personality you demonstrate is matched up with your experience, expertise and skills to create a perception that others will have […]
Are You Choosing the Right Clients?
Are YOU choosing the right clients? Did I say that right? Did I actually mean to write, “Are the right clients choosing you?” Yes. I meant it: Are you intentionally and deliberately choosing clients who are a good fit for you? Often, especially in tough economic times, we take on clients who have robust purse […]
