An important part of building your brand is creating a narrative for how you want to be known and making sure others understand that narrative. You want to be sure that when someone introduces or refers you, they are able to highlight those values, qualities, skills and attributes you want to be known for. This is […]
Social Media
Are You Hiding the Good Stuff?
Personal branding and reputation management are about promoting that which is authentic, compelling and relevant to a target audience. However, more and more I notice people “cleansing” their online profiles, scrubbing out all personality from their resumes and watering down their passion from interviews in an attempt to be more marketable. Recently, I was doing […]
Reputation Management Tips: Using LinkedIn for Personal Branding
I never used to advocate a universal marketing platform for all professionals seeking to build their personal brand. That has changed, as LinkedIn has become the premier business tool for contemporary professionals wishing to build visibility and engage in reputation management. When LinkedIn was developed in 2003, it was the place professionals went to look […]
When to Respond to a Negative Blog Post
More and more, I’m being asked by companies, industry groups and individuals, “When do I respond to and refute negative blog posts?” While I do not promote a steadfast “rule” per se, I believe there are several best practices to adhere to. In this recent video, I highlight many of the suggestions I offer clients. […]
Google+ – The New Kid on the Block
Many of you have inquired about the hot new social networking platform, “Google+”. Is it just like Facebook? Will it be around a year from now? Should I use Google+ for personal branding? I brought in an expert to answer questions about this new tool! Guest Blog Post By Deb Krier, The SociaLight In June […]
Using LinkedIn to Build Your Personal Brand
After considering the goals of your personal branding, you may decide that your target audience and marketing strategy includes social networking. If you’ve decided that LinkedIn would be a great way to build your network, increase exposure for your skills and talents, and create more visibility for your personal brand, congratulations! You will be joining […]
