As it appeared in ColoradoBiz Magazine Every day, each of us is bombarded with marketing messages – from billboards, to online popup ads, to advertisements posted on the back of restroom stall doors – it feels like we are constantly being marketed to. What can we possibly believe to be true? The messages pushed by […]
Personal Branding
What You See is What You Get: The Power of Image in Personal Branding
In two weeks, I will go to spend time working on personal branding skills with candidates in the Wall Street WarFighters program. This program selects bright, talented and motivated US military veterans who were disabled in duty, and who are now pursuing a new career in financial services. Through WSWF, these veterans receive training and […]
“Perception Reengineering(TM)” During Times of Transition
Personal branding often includes significant transition. Here are tips to navigate transition — personal and professional — keeping your personal brand in check.
What Does Your Narrative Say About Your Personal Brand?
Inspired by the release of my upcoming book on personal branding, my friend confided in me that she was now motivated to write her book. She shared, “I just have to write it… I will get it done. This is a book I just need to finish once and for all!” I responded that the […]
Why Reputation is Everything
Reprinted from Colorado Biz Magazine – See Original Article Business professionals understand the importance of differentiation, value and competitive advantage. Business schools taught us to capture the attention of target audiences with compelling and relevant messaging. Successful executives across the globe are also embracing the power of “personal branding” to intentionally build a reputation for […]
2010 Recap: A Look Back to Prepare for Looking Ahead
As 2010 draws to a close, the week before the New Year brings a great opportunity for assessment and introspection. It’s a natural time for most of us to check in and celebrate the year’s successes, as well as draw lessons from the challenges we faced. This time offers the opportunity to recalibrate and regroup, […]
