Many times when I present programs or seminars on the topic of personal branding, someone in the room apprehensively raises their hand and asks, “Are you suggesting I change who I am to be more successful at work?” Not at all. Personal branding is not about changing you or your beliefs, values or identity. Your […]
Personal Branding
Why I Believe Personal Branding Matters
Following is an excerpt from my book, “Reputation 360: Creating power through personal branding” (Palisades Publishing, 2011) Just like you, I have had wonderful opportunities in my life—and many challenges. I’ve done amazing things that won awards—and I’ve burned bridges due to careless behavior. I’ve had a career of creating, becoming, losing and learning, and […]
Reputation 360: Creating Power Through Personal Branding
It’s here! My book on building and managing your power through personal branding has arrived! Inside, you’ll learn powerful tools to unveil, develop and market your unique selling position: What makes you special? Who is your target audience? How do you put yourself in front of that audience consistently to attract opportunities? How can social […]
Ego Surfing is Good Exercise! So Google Yourself Today
As it appeared in ColoradoBiz Magazine Exclusives By Lida Citroën “Do you surf?” I asked a room full of business professionals during a recent presentation on the power of reputation management. Dead silence…. None of them knew what I meant by “ego surfing” – checking your online reputation to see what shows up when someone […]
What is Personal Branding?
The following is an excerpt from Lida’s upcoming book, “Reputation 360: Creating power through personal branding”. Visit www.LIDA360.com for information about the book’s release and other announcements. Tom Peters introduced us to the concept of the personal brand in an article he wrote in Fast Company Magazine in the mid-1970s. The article pointed to the […]
If Serving Others is Part of Your Personal Brand
When you consider your desired personal brand what qualities come to mind? Would you like to be remembered as someone who made others feel safe? Or, would you like people to remember you for your humor and ability to add levity when things were tense? Would you like others to reflect on your commitment to […]
