LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Job Seekers

How to navigate the new world of work

Some of you might have heard recently of terms such as “New World of Work,” the “Great Resignation,” and/or the “Great Reshuffle.” Every day, it seems like we hear more and more about this new shift companies and professionals are experiencing. But what does that mean for you? All of that means New Opportunities! With […]

If you aren’t controlling your narrative, you leave too much to chance and speculation

As someone who loves to write, it’s natural I’d love language. But I love narrative even more, because narrative is story-telling. When we shape, develop and share narrative, we can use language to meet our own goals and serve the needs of the audiences we wish to attract. Stories are at the heart of personal […]

15 Tips for Working Remotely

For many reasons, workers today may be asked to work remotely, from home. Maybe your company needs to reduce desk-space in the office, or your work requires you to be out of the office often so it’s easier, or perhaps there’s a security reason for asking workers to say home. At the time of this […]

4 Job Search Mistakes College Graduates Can Avoid

If you’ve graduated or will be graduating soon, my course via LinkedIn Learning, Job Hunting for College Grads, is a resource to prepare you for any pitfalls ahead. The gown is returned; the cap has been signed by classmates; the ceremony is finished. As a recent college or university graduate, now the hard work begins. […]