You are not like anyone else. Only you possess the combination of values, skills, beliefs, and experiences that make you who you are. When you can recognize your values and project your best self to others, they begin to appreciate what you bring to an experience.
While your resume might make your skills look fantastic, how someone feels about you as a person leads them to hire, promote, or buy from you. As humans, we act on emotion. Often, we purchase something because the emotional side of our brain gets wrapped up in soaking in the experience.
A brand is the expectation of an experience! A personal brand sets the expectation for the emotional benefit our audience will gain from working or being with us.
Building a positive personal brand sets you apart from others who might offer similar skills and abilities, and allows you to avoid the “commodity sale.”
When your target audience (hiring manager or boss) compares you to others who seem to offer the same as you do (skills, experience, certifications), you need to clearly communicate and demonstrate what makes you more valuable and relevant. This is how you drive value!
If you have a strong positive personal brand, your audience begins to see you as unique and special, as the visionary, leader or team builder you want to be known as and you become more valuable. You become visible for qualities you have intentionally designed and put forth through your actions and are no longer just another faceless employee among many.
Are you ready to take the next step and kick-start your career by building a positive personal brand? Here are some great resources: