LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Job Seekers

5 Important Tools To Use When Searching for Jobs

Building your unique personal brand empowers you to influence others and the opportunities they can offer you. In a job search, it’s critical that you remain mindful and focused on your reputation and personal brand and aware of what your target audience needs. We call this “strategic positioning.” This means your information and positioning is […]

Veterans – Best Transition Advice You Received?

I recently asked my online network of veterans, military spouses and veteran advocates to share the best piece of advice they received when transitioning from the military to civilian world. The experience of taking off the uniform is often met with anxiety, uncertainty, confusion and opportunities. Navigating that transition requires focus, insight and resources. Sometimes the […]

Be Careful About Sharing Fake News

For most professionals, building your personal brand and increasing your brand capital includes the use of social media. Online platforms such as LinkedIn, Facebook, Instagram, Twitter, etc. give you the opportunity to present who you are and what you are passionate about, and connect with others who share your interests and goals. Utilize these sites to advocate […]

If you played in the Super Bowl, who’d cheer for you?

Building fans for your personal brand With Super Bowl LI right around the corner,  I am reminded of the importance of creating fans, cheerleaders and advocates who help build our reputation and personal brand. As we will see in the days leading up to Super Bowl, the power of a fan base is measurable! Fans support, […]

Negotiating the Job Offer: It’s Not About What You Need

By the time an employer makes you a job offer, they have done their due diligence, checked your references, interviewed you (sometimes several times), and evaluated your resume and skills. They have discussed and determined your competencies, value proposition, and relevancy to the goals of the business and the team. The job offer typically reflects […]