LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Job Seekers

2010 Recap: A Look Back to Prepare for Looking Ahead

As 2010 draws to a close, the week before the New Year brings a great opportunity for assessment and introspection. It’s a natural time for most of us to check in and celebrate the year’s successes, as well as draw lessons from the challenges we faced.  This time offers the opportunity to recalibrate and regroup, […]

Does Your Brand Stand Out in a Job Search?

Without a doubt, your most critical asset when launching into a job search is your personal brand. In a market as competitive as today’s, your skills and knowledge are most likely replaceable.  It is the personal collection of accomplishments, attitudes and unique attributes that will likely land you (or your competitor) the job. Here are […]

Podcast: Is Your Network Intentional?

We all have contact networks – friends, family, acquaintances, alumni and coworkers. How many of those contacts, however, are intentionally there because you identified their direct value to your life and business?  Here is a straight forward and practical approach to developing, nurturing and maintaining an intentional network of key contacts. [podcast]https://www.unleashingyourbrand.com/wp-content/uploads/2010/09/Intentional-Networks.mp3[/podcast]

Networking Beyond the Decision-Maker

Do you know someone who could be described as an “ultimate networker?” The person in the room who is looking over your head while he talks to you because he’s always trying to find somebody more valuable? That person is missing a golden opportunity. They are only on the hunt to meet decision-makers. If your […]