LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

From the back of the room to the center of the stage: How to successfully pivot your career

Let me tell you about Eva. She went through a career pivot, as many of you may be considering right now. She left the financial industry to become an advocate for diversity, inclusion, and women’s rights. When Eva came for executive coaching, she already had outstanding reputation assets. She’d spent 25 years successfully working on […]

10 Questions to Ask if Your Reputation Is Attacked

In the age of cancel culture, more and more individuals find themselves on the receiving end of reputation attacks. Celebrities, politicians, thought leaders, business leaders, academics — and people not in the public eye — are finding themselves suddenly Googling the term “reputation repair.” What is a reputation attack? Unlike more passive forms of reputation […]

How to navigate the new world of work

Some of you might have heard recently of terms such as “New World of Work,” the “Great Resignation,” and/or the “Great Reshuffle.” Every day, it seems like we hear more and more about this new shift companies and professionals are experiencing. But what does that mean for you? All of that means New Opportunities! With […]

If you aren’t controlling your narrative, you leave too much to chance and speculation

As someone who loves to write, it’s natural I’d love language. But I love narrative even more, because narrative is story-telling. When we shape, develop and share narrative, we can use language to meet our own goals and serve the needs of the audiences we wish to attract. Stories are at the heart of personal […]

Are You In Control Of The Opportunities You Attract?

You’ve heard me say many times that when you have an intentional personal brand strategy in place, you will feel in control over things that may have felt abstract and random before. You’ll see your path forward, feel confident to navigate the risks and threats that might come, and become empowered to live your life […]

Creating Your Desired Reputation

Your desired brand is the ultimate reputation or legacy you want to have. When people talk about you after an interview, around the water cooler, or even at your funeral, how will they speak about your skills, contribution, attitude, and values? How do you make people feel? Most likely, they won’t talk about your delivery […]