LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

A Lesson on Brand Legacy…From the Trunk

In my living room sits a large steamer trunk. I believe it was made in the early 1920s. My father borrowed it from his grandfather when he left Holland to come to the United States in the 1950s. Today, more than a half century later, the beautiful, stoic trunk sits in my living room, where […]

10 Ways to Market Your Personal Brand

Your personal brand is your reputation, your legacy. It is how others know you, introduce you, refer you … or not. Others assign us value based on how they perceive our value to them. When you develop and promote your authentic personal brand, you are directing the legacy you will leave behind, and the reputation […]

Share Your Questions

Do you have a topic or question that you’d like to discuss? Personal branding uncovers our true values, interests and desires, and it touches every part of our personal and professional lives. The process can be enlightening and empowering, and can also raise a lot of questions! Do you have a story, lesson, or comment […]

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