LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Are You Taking Advantage of Your “One Shot”?

While I’m a marketing strategist and a reputation management specialist, as part of my work I often help clients become clear about their desire to create purpose in their lives through personal branding. We work on the importance of integrity, credibility and meaning as it builds towards an ultimate legacy that will live well beyond […]

Are You Choosing the Right Clients?

Are YOU choosing the right clients?  Did I say that right? Did I actually mean to write, “Are the right clients choosing you?” Yes. I meant it: Are you intentionally and deliberately choosing clients who are a good fit for you? Often, especially in tough economic times, we take on clients who have robust purse […]

Let’s Celebrate!

Today is a special day for me. It’s my birthday!  Every year this happens on June 12. I am mixed with excitement (presents! cake!) and anxiety (did I lose that 5 pounds I’d hoped to before my next birthday?). It’s a milestone in my life I had nothing to do with. My birthday is an […]

Are You a Job Snob?

Many people today find themselves unemployed and underemployed. They have skills, talents, experience and expertise that should make them highly sought after and desirable by employers. Why, then, do they find themselves working in a job paying a wage below what is competitive or struggling to find work at all? I’ve always considered myself to […]

6 Interview Tips for New College Grads

Spring is upon us which means many new college grads are hitting the job market in search of their dream job or at least an entry level job that will pay the bills.  In addition to competing against fellow grads for open jobs, you’ll be competing against older, more seasoned employees with more experience.  New […]

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