LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

The Truth About Lying Online

Most everyone has done it: Posted a “congratulations — you’re perfect together!” to a couple you don’t think will survive the first year of marriage or told a friend you love her new haircut (when you think she looks like a 14 year old boy) or stretched the “results” you achieved on a job you […]

Back-to-School: Personal Branding for College Kids

Dear College Student: There you go … hurried off back to campus with your clean laundry, dorm-size fridge and eagerness to push through another year of studies in the hopes of landing that dream job upon graduation. As your parents, mentors, friends and professionals who have gone before you, let us remind you of a […]

Social Media Transparency: You Are What You Post

Building a reputation takes care, consistency and focus. As I’ve said many times on this blog, your reputation is earned over time through your actions, behavior and the ways you align to the values you promote. When other people see a disconnect between what you say you believe and how you act, then distrust and […]

Should the CEO Tweet?

Let’s face it, for most of us, social networking is addictive. We keep our calendars, contacts, friends, recipes and diaries on our mobile devices, and just one click away is the rest of the world waiting for our opinion on their dinner plans, child’s photo or next business strategy. But when does it become too […]

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