LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Looking for Love in the Wrong Places (Personal Branding)

With Valentine’s Day approaching, many of us have love on our minds. In personal branding and reputation management, finding validation, approval and even love is important. We are human beings, after all, and as Maslow noted in his book, “Motivation and Personality,”  love and a sense of belonging are critical fundamental human motivators. According to […]

If You Played in the Super Bowl, Who’d Cheer for You?

Building fans for your personal brand With Super Bowl XLVII now behind us, I am reminded of the importance of creating fans, cheerleaders and advocates who help build our reputation and personal brand. As we saw in the days leading up to Super Bowl, and in the stadium and the streets of New Orleans, Baltimore […]

Change Your Narrative, Change Your World

Someone recently sent me a link to this lovely YouTube video. In it, a blind pan handler is assisted by a clever passerby who changes the tone and words on his sign. She doesn’t change the meaning of the message, just the words. Suddenly, the donations to the beggar go up dramatically. What is in […]

Personal Branding: Tie Up Loose Ends Before the End of the Year

If you’re like me, then you find that the end of a calendar year seems to come faster and faster these days! All the personal brand plans, goals, objectives and processes we start off the year with seem ancient past by December. When thinking about your personal branding, a calendar year end can be a […]

Personal Branding: Creating Your Holiday Elevator Pitch

This holiday season, you will undoubtedly find yourself in networking situations. Perhaps you’ll be networking at company holiday parties, chamber of commerce meetings, parent (school) events, job fairs or standing in line for coffee at Starbucks. Regardless of where you find yourself, be prepared to answer the age old question, “So, what do you do?” […]

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