LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Personal Brand Management

Does Your Brand Stand Out in a Job Search?

Without a doubt, your most critical asset when launching into a job search is your personal brand. In a market as competitive as today’s, your skills and knowledge are most likely replaceable.  It is the personal collection of accomplishments, attitudes and unique attributes that will likely land you (or your competitor) the job. Here are […]

Getting to the Heart of Your Personal Brand

Developing a strong personal brand is key to differentiating yourself from your competition. We all need to manage our reputations – how we are perceived by others determines the value they assign us and the opportunities they afford us. Perception is reality in the minds of employers, clients and colleagues, and it is never too […]

What is Google Saying About You?

Do you research people before meeting them? Reviewing a LinkedIn or Google profile of a client or colleague before you meet gives you valuable insight into their career history and interests. It can help bring tremendous perspective and points of common interest for discussion. So what are others finding out when they research you? What […]

Getting to the Real You…and Why it’s the Only Way to Reach Your Goals!

Personal branding is not about changing who you are, or misrepresenting what you stand for. Personal brand development starts from the purest position – authenticity. By recognizing and communicating your unique strengths, you become more compelling to your target audience. Your personal brand removes you from an “everything looks the same” sell by leveraging your […]