LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

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Don’t Assume

If you were signing an important business contract, you wouldn’t just assume your best interests were represented and sign it, would you? Of course not! You would read the contract carefully, ask questions and engage legal counsel if you needed help. So why then, when we interact with our employer, clients or even colleagues, do […]

Looking for Love in the Wrong Places (Personal Branding)

With Valentine’s Day approaching, many of us have love on our minds. In personal branding and reputation management, finding validation, approval and even love is important. We are human beings, after all, and as Maslow noted in his book, “Motivation and Personality,”  love and a sense of belonging are critical fundamental human motivators. According to […]

“And I Approve This Message”

Wherever you are in the US, you are undoubtedly surrounded by the numerous campaign messages, many ending with the statement, “…and I approve this message.” Politicians add this statement to verify that the thoughts, ideas and positions expressed by the individuals in the political advertisement represent their own views. In personal branding, we pay careful […]

What Can Personal Branding Give You?

Socrates told us, “Know thyself,” in order to find meaning, contribute highly and engage authentically with the world around you. Many people come to the decision that they need personal branding help for professional reasons. For instance, many of my clients have felt a need to create: • A defined competitive advantage. How to define […]

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