An important part of building your brand is creating a narrative for how you want to be known and making sure others understand that narrative. You want to be sure that when someone introduces or refers you, they are able to highlight those values, qualities, skills and attributes you want to be known for. This is […]
career
Looking for Love in the Wrong Places (Personal Branding)
With Valentine’s Day approaching, many of us have love on our minds. In personal branding and reputation management, finding validation, approval and even love is important. We are human beings, after all, and as Maslow noted in his book, “Motivation and Personality,” love and a sense of belonging are critical fundamental human motivators. According to […]
“And I Approve This Message”
Wherever you are in the US, you are undoubtedly surrounded by the numerous campaign messages, many ending with the statement, “…and I approve this message.” Politicians add this statement to verify that the thoughts, ideas and positions expressed by the individuals in the political advertisement represent their own views. In personal branding, we pay careful […]
What Can Personal Branding Give You?
Socrates told us, “Know thyself,” in order to find meaning, contribute highly and engage authentically with the world around you. Many people come to the decision that they need personal branding help for professional reasons. For instance, many of my clients have felt a need to create: • A defined competitive advantage. How to define […]
Ego Surfing is Good Exercise! So Google Yourself Today
As it appeared in ColoradoBiz Magazine Exclusives By Lida Citroën “Do you surf?” I asked a room full of business professionals during a recent presentation on the power of reputation management. Dead silence…. None of them knew what I meant by “ego surfing” – checking your online reputation to see what shows up when someone […]
Does Your Personal Brand Give You Job Security?
Last week we looked at why your personal brand is crucial to standing out in a job search. But what if you aren’t looking for a new job? What if you’re already in the job or industry that you want for the long term? Before giving my take on that question, I want to share […]