As it appeared in ColoradoBiz Magazine Exclusives By Lida Citroën “Do you surf?” I asked a room full of business professionals during a recent presentation on the power of reputation management. Dead silence…. None of them knew what I meant by “ego surfing” – checking your online reputation to see what shows up when someone […]
career
Does Your Personal Brand Give You Job Security?
Last week we looked at why your personal brand is crucial to standing out in a job search. But what if you aren’t looking for a new job? What if you’re already in the job or industry that you want for the long term? Before giving my take on that question, I want to share […]
Does Your Brand Stand Out in a Job Search?
Without a doubt, your most critical asset when launching into a job search is your personal brand. In a market as competitive as today’s, your skills and knowledge are most likely replaceable. It is the personal collection of accomplishments, attitudes and unique attributes that will likely land you (or your competitor) the job. Here are […]

